EMEA Integrated Marketing Lead

Role Overview

The Integrated Marketing Lead for EMEA at Zepp Health is tasked with converting Amazfit’s brand and commercial directives into cohesive, effective marketing strategies across the European region. This leader is responsible for managing the integrated marketing calendar, spearheading regional campaigns, and orchestrating go-to-market strategies. The role involves leading various disciplines such as Creative, Social Media, PR, Retail Marketing, and Marketing Operations, ensuring alignment and cohesive execution toward common targets.

Responsibilities

• Maintain and oversee the EMEA integrated marketing calendar featuring product launches, campaigns, partnerships, and marketing events.
• Translate business objectives into an integrated marketing plan with defined goals, target audiences, messaging, budgets, and schedules.
• Coordinate planning cycles between regional, local, and global teams and preemptively identify conflicts, resource shortages, and risks.
• Lead integrated campaign management from briefing to post-analysis, ensuring brand-building, consideration, conversion, and retention are interconnected.
• Develop detailed campaign briefs encompassing consumer insights, audience profiles, propositions, channel roles, KPIs, and measurement frameworks.
• Coordinate internal teams and external partners to deliver campaigns punctually, within budget, and at high quality.
• Integrate campaign evaluation and learning into future planning phases.
• Oversee go-to-market strategies for product launches and commercial initiatives, uniting brand storytelling, product education, retail channels, paid media, CRM, PR, and e-commerce into seamless consumer experiences.
• Customize global marketing plans to address EMEA-specific market nuances and business priorities.
• Work closely with Product Marketing, Growth, E-commerce, Sales, and local teams to align marketing efforts with sales and distribution goals.
• Lead and nurture teams in Creative, Social Media, PR & Communications, Retail Marketing, and Marketing Operations, ensuring unified objectives and eliminating duplicated efforts.
• Coach team members, foster accountability, creativity, and continuous improvement in culture.
• Allocate both internal and external resources strategically to initiatives with the highest impact, managing agency partnerships responsibly.
• Establish robust marketing operations processes for campaign planning, budgeting, approvals, asset management, execution, and reporting.
• Clarify team roles, responsibility assignments, timelines, and decision-making authority across all levels.
• Maintain transparency on budgets, deliverables, risks, and campaign progress.
• Create scalable templates, toolkits, and workflows to enhance efficiency and quality throughout EMEA marketing efforts.
• Serve as the central communication link among Brand, Sports Marketing, Product Marketing, Growth, E-commerce, Sales, and local market teams.
• Advocate for EMEA market needs within global teams and manage senior stakeholder relationships diplomatically.

Experience and Capabilities

• Extensive experience in integrated marketing, especially across regions or brands in consumer-oriented organizations.
• Demonstrated success managing cross-functional marketing teams and complex campaigns across multiple markets.
• Comprehensive understanding of creative processes, social media, PR, retail marketing, marketing operations, and product launch strategies.
• Exceptional leadership, coaching, and stakeholder engagement acumen.
• Strong commercial insight linking marketing efforts to brand growth and revenue objectives.
• Advanced project management skills with the ability to navigate and clarify complex initiatives.
• Competence in agency oversight, budget management, and senior-level stakeholder communication.
• Ability to balance strategic planning with hands-on team leadership and campaign delivery.
• Experience or familiarity with consumer technology, sports, fitness, wearable devices, or lifestyle sectors is a plus.

Success Metrics

• A unified and dependable integrated marketing calendar for EMEA.
• Early and consistent campaign and product launch planning and execution across markets.
• Marketing functions operating cohesively with shared goals and accountability.
• Go-to-market strategies that harmonize brand, channel, and commercial activities across the consumer journey.
• Alignment and clarity on roles across global, regional, and local teams.
• Focused marketing budget allocation prioritizing high-impact activities.

Benefits

• Competitive salary package.
• Annual performance-based bonus.
• Monthly wellbeing time off on one Friday afternoon.
• Career growth opportunities in a fast-expanding European company.
• Employee gifts featuring the latest smart wearable technology.

Equal Opportunity

Zepp Health is committed to inclusive hiring practices and encourages applicants from all backgrounds without bias or discrimination.