Director, Events

About Varicent

Varicent is a pioneering force in Sales Performance Management (SPM), revolutionizing how organizations optimize revenue growth. Our advanced SaaS technologies empower revenue leaders worldwide to craft smarter go-to-market approaches, enhance salesforce productivity, and uncover new business potential. Recognized as a market leader in prestigious reports including Forrester Wave 2025 and Gartner 2024 SPM Market Guide, Varicent services a wide array of top global brands such as T-Mobile, ServiceNow, Moody's, and others.

Role Overview

We seek a seasoned and strategic Director of Events to spearhead our corporate event vision, planning, and team leadership. This pivotal role manages Varicent's comprehensive event program encompassing company-owned events (virtual and in-person), third-party conferences, trade shows, and regional gatherings. The position demands accountability for the entire event lifecycle: from roadmap creation, scheduling, and budgeting, to execution, follow-up, and analytic reporting.

Key Duties

• Develop and oversee a strategic events roadmap across all event types including proprietary, third-party, and regional engagements.
• Construct and sustain the annual and quarterly calendar, advising on event hosting, attendance, sponsorship, and necessary adjustments.
• Define explicit objectives for each event addressing brand exposure, audience engagement, pipeline development, client retention, and partner interaction.
• Manage event planning activities including project timelines, budgets, logistics, vendor coordination, and execution.
• Supervise event logistics—registration, communications, content scheduling, booth setup, AV requirements, staffing, travel arrangements, and more.
• Direct trade show involvement including booth planning, sponsorship deliverables, attendee engagement, and lead tracking.
• Collaborate cross-functionally with Marketing, Sales, Customer Success, Legal, Finance, and Leadership teams to align goals and communications.
• Establish and monitor event budgets, tracking financial transactions and driving cost efficiencies without compromising quality.
• Identify, negotiate with, and manage event vendors and contractors including contracts, statements of work, and SLAs.
• Design standardized operating procedures—checklists, templates, reporting frameworks, and success metrics for continuous event improvement.
• Lead, coach, and empower direct reports and contract staff to meet objectives, deadlines, and quality standards.
• Proactively identify risks, develop contingency plans, and ensure event safety, accessibility, and compliance.
• Participate in onsite event management as required, including occasional evenings and weekend commitments.

Required Education & Experience

• Preferably a bachelor's degree in Marketing, Communications, Business, Hospitality, Event Management, or a related discipline, or equivalent experience.
• At least 6 years of experience in events, field or experiential marketing, integrated marketing, or B2B marketing roles.
• Proven track record managing diverse event types from conceptualization through reporting.
• Demonstrable experience in budget management, vendor negotiations, contract oversight, and cross-team partnership.
• Familiarity with event and marketing technologies such as Cvent, Swoogo, Zuddl, ON24, Salesforce, HubSpot, and project management tools.
• Background in B2B SaaS, tech industries, or fast-growth organizations is advantageous.
• Certifications in project management or event-related fields are beneficial.

Key Competencies

• Deep understanding of how events drive brand equity, engagement, sales, and retention.
• Exceptional project management skills capable of juggling multifaceted event initiatives simultaneously.
• Strong interpersonal and communication skills to maintain alignment with stakeholders, vendors, and teams.
• Strategic thinking combined with attention to operational details.
• Proficiency in negotiating vendor contracts and managing financial accountability.
• Data-driven approach to measuring event success and iterative improvement.
• Ability to develop and standardize processes and frameworks for event execution excellence.
• Calm and effective crisis resolution during live events.
• Meticulous with logistics, compliance, risk management, and branding requirements.
• Capability to use diverse event platforms, CRM, and analytics tools efficiently.
• Adaptable and poised under pressure, maintaining professionalism in fast-paced environments.

Additional Information

Expected base salary ranges from CDN $138,200 to $181,400 annually, with eligibility for variable compensation components. Salary may vary depending on experience, qualifications, and market factors.

This opening is for an existing role. Recruiting processes leverage AI tools to complement human evaluation, ensuring candidate assessments are thorough and fair.

Varicent is a proud equal opportunity employer committed to diversity and inclusion. Accommodations during recruitment are available upon request. Compliance with employment laws concerning citizenship and immigration status is assured. Applicants affirm the accuracy and completeness of their submitted information.