Digital Marketing Specialist

Position Overview

Singapore Airlines Americas seeks a dedicated Digital Marketing Specialist to join its Marketing Team at the El Segundo, California office. This full-time onsite role involves planning and implementing digital marketing strategies that enhance brand visibility and increase online sales.

Key Responsibilities

• Create and implement impactful digital marketing plans supporting retail and brand campaigns.
• Oversee all phases of marketing campaigns from conception through execution, optimization, and reporting.
• Lead digital initiatives across programmatic and direct advertising channels.
• Effectively report campaign objectives and outcomes to internal marketing teams and company leadership.
• Identify and resolve issues arising during campaign lifecycles.
• Coordinate with project stakeholders to guarantee seamless progress and delivery of marketing projects.
• Build a comprehensive understanding of travel distribution and the digital travel marketplace.

Required Qualifications

• Bachelor’s degree in marketing, advertising, or business.
• At least four years of professional experience in digital marketing within retail or branding contexts.
• Proficient in media planning and buying, including preparing briefs, analyzing proposals, and managing campaigns.
• Advanced knowledge of digital marketing channels such as display, video, and mobile advertising, including both programmatic and direct purchasing.
• Solid grasp of digital performance metrics and campaign analytics, with preferred experience using Google Analytics.
• Self-driven with a proven track record of meeting goals and adhering to deadlines.
• Familiarity with Microsoft Office applications in a professional setting.
• Excellent organizational, communication, and interpersonal skills.
• Expert understanding of digital marketing frameworks and up-to-date industry best practices.

Additional Skills (Preferred)

• Experience collaborating with external media and creative agencies.
• Knowledge of Google marketing platforms, including Campaign Manager 360, DV360, and Tag Manager.
• Understanding of SEM and SEO strategies.
• Background in airline, travel, or hospitality marketing is advantageous.