Digital Marketing Manager

About the Company

Rixos Premium Qetaifan Island North offers a luxurious island retreat filled with entertainment and adventure. Spread over five acres, it boasts an impressive array of attractions including a waterpark, private beach, retail spaces, a beach club, and numerous dining options ranging from fine dining to casual eateries—making it a premier multi-inclusive vacation destination.

Role Overview

We are seeking a Digital Marketing Manager to spearhead the digital marketing efforts, e-commerce operations, and online customer experience for Rixos Premium Qetaifan Island North and its related properties, including Meryal Waterpark, Azure Beach Doha, and associated restaurants, bars, wellness, and retail outlets. Reporting to the Cluster Director of Marketing & Communications, this role is responsible for driving direct revenue growth, boosting digital customer acquisition, enhancing engagement, and delivering measurable commercial outcomes across all digital platforms.

Key Responsibilities

• Lead the planning and execution of integrated digital marketing campaigns, including paid media, SEO, CRM, marketing automation, website management, analytics, conversion rate optimization, content marketing, and adoption of emerging digital technologies.
• Collaborate closely with Revenue Management, Sales, Operations, and regional marketing teams to ensure alignment with commercial objectives and uphold Rixos and Accor brand standards.
• Oversee paid media channels such as Google Ads, Meta, TikTok, and Snapchat, including strategy, budget management, audience targeting, bidding approaches, creative testing, and continuous A/B and incrementality testing to optimize performance.
• Manage OTA-related performance marketing on platforms like TripAdvisor, Booking.com, and Expedia in coordination with revenue and regional teams.
• Take ownership of website content management across all brand sites, managing updates, campaign pages, event listings, and technical coordination with agencies and digital teams.
• Direct CRM strategy and lifecycle email marketing campaigns, including segmentation, automation, and compliance with data protection regulations, to nurture guest relationships and improve database health and growth.
• Develop digital marketing plans for F&B, waterpark ticketing, retail, wellness, beach club, and entertainment segments, aiming to increase bookings, memberships, reservations, and overall engagement.
• Lead, mentor, and develop the internal digital team while managing external agencies and partners to achieve robust commercial results.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Minimum of 3 to 4 years of demonstrated experience as a Digital Marketing Manager or in a comparable role.
• In-depth knowledge of digital marketing principles, platforms, and tools including SEO, Google Ads, Facebook Business Manager, email marketing systems, and CMS (e.g., WordPress).
• Strong analytical capabilities and proficiency with marketing performance and reporting tools.
• Creative problem-solving aptitude coupled with excellent communication and leadership skills.
• Proven ability to independently manage multiple projects concurrently.
• Certification in digital marketing is advantageous but not mandatory.