Digital Marketing Executive

Overview

Join Flint & Thread, a rapidly expanding eCommerce platform dedicated to providing a seamless and diverse online shopping experience across India. We pride ourselves on top-quality products, excellent customer service, and innovative digital solutions to meet evolving market demands.

Key Responsibilities

• Formulate and implement comprehensive digital marketing strategies aimed at expanding Flint & Thread's market presence.
• Steer acquisition initiatives targeting both buyers and sellers, enhancing website and app traffic, boosting orders, and increasing overall revenue.
• Manage digital campaigns across leading platforms such as Google, Meta, Instagram, and YouTube, ensuring alignment with business goals.
• Track and analyze critical growth indicators including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rates, web traffic, order volume, revenue, and customer retention metrics.
• Collaborate with product, technology, sales, and operations teams to refine the customer journey and optimize conversion funnels.
• Oversee promotional activities including seasonal campaigns, special offers, and other marketplace growth projects.
• Scout and capitalize on emerging digital marketing opportunities and trends pertinent to the e-commerce landscape.
• Conduct competitive analysis of major e-commerce players such as Amazon, Myntra, and Flipkart to identify strategic advantages.
• Compile detailed weekly and monthly performance reports furnished with actionable insights to guide decision-making.
• Administer and optimize the digital marketing budget to maximize ROAS and growth impact.
• Coordinate efforts with creative personnel, influencers, and third-party marketing agencies to amplify campaign reach and effectiveness.
• Devise techniques to boost customer engagement, encourage repeat purchases, and elevate brand recognition.
• Design and execute growth experiments, iteratively refining marketing initiatives based on data-driven outcomes.

Candidate Profile

• Holds a Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Possesses 2 to 5 years of hands-on experience in digital marketing, with a focus on e-commerce or growth marketing environments.
• Prior experience in e-commerce, marketplace, or D2C segments is highly advantageous.
• Demonstrates expertise in platforms like Google Ads, Meta Ads, SEO, social media marketing, and analytics tools.
• Familiarity with Google Analytics/GA4, Google Search Console, and marketing performance dashboards.
• Deep understanding of key performance metrics such as CAC, ROAS, CTR, CPC, CPM, conversion rates, and customer retention strategies.
• Capabilities in conceptualizing and executing end-to-end digital marketing strategies.
• Strong analytical mindset combined with sound problem-solving and communication skills.
• Preferred candidates will have experience working with prominent e-commerce marketplaces like Amazon, Flipkart, Myntra, or Meesho.

Technical Competencies

Digital Marketing, Growth Marketing, E-commerce Performance Marketing, Google Ads, Meta Ads, Search Engine Optimization, GA4, Customer and Seller Acquisition, Lead Generation, Conversion Funnel Optimization, Marketing Analytics