Digital Marketing Coordinator

About The WEST Journal

THE WEST GROUP PTY LTD is revolutionizing how Australians find travel, food, culture, and local experiences through an expanding network including the WEST App, print and digital publications, website, social media, creators, and commercial partnerships. Our mission is to become Australia’s premier creator-driven media and destination discovery platform before expanding internationally.

Role Purpose

The Digital Marketing Coordinator plays a crucial role in managing daily marketing activities to ensure WEST’s channels remain active, well-organized, and engaging. This position entails scheduling and publishing social content, updating websites and apps, maintaining databases and CRM records, and assisting in campaign execution. It is designed for early-career marketing professionals seeking broad exposure to digital marketing, content creation, social media, and brand management.

Key Responsibilities

• Coordinate daily social media efforts including scheduling posts, uploading reels and short videos, crafting captions aligned with brand guidelines, monitoring audience interactions, and escalating inquiries when needed.
• Manage digital content by uploading articles to the website and app, formatting blog posts, resizing images, preparing graphics, and coordinating contributor materials.
• Provide marketing administrative support such as maintaining campaign timelines, updating project management tools, organizing digital assets and image libraries, facilitating marketing document preparations, and ensuring approval processes.
• Support campaign delivery by aiding in asset preparation, scheduling posts, updating landing pages, monitoring performance metrics, coordinating promotional elements, and assisting with email outreach.
• Assist the Ambassador & Creator Network by scheduling content, tracking submissions, updating ambassador information, coordinating briefs, supporting events, and monitoring deadlines.
• Maintain comprehensive CRM and customer databases, update business listings, prepare email lists, ensure data accuracy, and enter campaign details.
• Keep website and app content current by uploading articles and event information, maintaining business profiles, assisting with SEO tasks, verifying link and page accuracy, and reporting technical issues.
• Compile monthly analytics reports covering social media growth, engagement, website traffic, email performance, and campaign reach.
• Provide support at selected events including photography, short video capture, live social media activities, event promotion, and ambassador coordination.

Qualifications and Skills

• Formal qualification in Marketing, Communications, or Digital Media.
• Excellent written communication and attention to detail.
• Strong organizational and multitasking capabilities combined with a creative mindset.
• Proficiency and confidence in using social media platforms.
• Positive attitude and eagerness to learn.
• Experience with Canva, Meta Business Suite, Adobe Express/Creative Cloud, Microsoft Office, Google Workspace.
• Basic skills in photography, video editing, copywriting, and use of AI marketing tools such as ChatGPT.

Learning Opportunities

This role offers practical experience across social media marketing, digital marketing, content marketing, CRM management, marketing campaigns, tourism and event marketing, creator marketing, and marketing analytics. Employees will collaborate with seasoned marketing experts and have opportunities for career advancement into roles such as Marketing Executive.

Performance Metrics

• Timely daily social media publishing.
• Accurate and punctual content uploads.
• Maintaining accurate CRM data.
• Keeping marketing calendar current and meeting campaign deadlines.
• Sustaining social engagement and up-to-date website/app content.
• Positive cooperation within the marketing team.

Employment Details

• Full-time permanent role based onsite.
• Hybrid working options with flexible hours.
• Provided laptop and mobile phone.
• Access to training and professional development programs.
• Participation opportunities in tourism and industry-related events.
• Clear career advancement path within the company.