Digital Marketing Associate

About the Role

Join MPF Clothing Collections as a Digital Marketing Associate to lead and manage digital marketing campaigns focused on apparel and textile products. You'll oversee multi-platform marketing efforts aimed at enhancing brand visibility, generating leads, and boosting sales.

Key Duties

• Plan, implement, and oversee campaigns on digital channels including Meta platforms (Facebook, Instagram) and Google Ads (Search, Display, Performance Max).
• Administer and optimize paid advertising efforts to maximize lead quality and sales impact.
• Manage social media presence via Instagram, Facebook, and Google Business Profile to maintain strong brand engagement.
• Respond promptly to customer inquiries across Facebook, Instagram, Google, WhatsApp, the company website, and other digital avenues, ensuring optimal lead delegation.
• Collaborate closely with sales teams to ensure effective follow-up and conversion of enquiries generated by marketing.
• Track daily campaign metrics, ad spends, lead validation, ROI, and deliver detailed performance reports.
• Coordinate with creative, design, and photography teams to develop compelling visuals, video reels, product launches, and promotional campaigns.
• Design and implement marketing initiatives tied to seasons, festivals, and product launches specifically for the apparel and textile collection.
• Guarantee consistent brand messaging and presentation across all digital touchpoints.
• Stay informed on the latest digital marketing innovations, fashion trends, and competitive landscape to continuously refine campaigns.
• Recommend and apply fresh digital marketing strategies targeted at elevating online presence, engagement, and revenue.

Required Expertise

• Proficiency with Meta Ads Manager, specifically for Facebook and Instagram advertising.
• Hands-on experience managing Google Ads campaigns and familiarity with Google Business Profile management.
• Deep understanding of Instagram marketing strategies, social media content creation, and management.
• Knowledge of digital lead generation, campaign optimization, and marketing analytics to drive informed decisions.
• Capability to handle and route customer inquiries effectively and boost the marketing-to-sales lead conversion process.
• Excellent analytical abilities paired with strong communication and reporting skills.
• Prior experience within apparel, textile, fashion, or retail industries is highly desirable.

Compensation

The compensation package offered falls within the range of 20,000 to 30,000 INR monthly.