Digital Marketing Analyst

Overview

The Digital Marketing Analyst plays a key role at Reach Hospitality, located in Dallas, TX, focusing on measuring and enhancing digital marketing performance across all associated hospitality brands. This position involves turning various digital data—including website visits, paid media, email, social engagement, and guest interactions—into actionable insights that help grow bookings, revenues, and brand presence.

Key Responsibilities

• Monitor, analyze, and report on digital channel metrics like website traffic, paid search and social campaigns, email marketing results, and SEO.
• Design and manage recurring performance dashboards and reports such as weekly and monthly summaries, campaign ROI, and booking funnel analytics for leadership review.
• Track vital hospitality performance indicators such as Revenue Per Available Room (RevPAR), direct booking conversion rates, acquisition costs, and channel mix; provide data-driven recommendations.
• Collaborate with leadership to plan and optimize digital marketing campaigns for various properties, leveraging data to influence targeting and budget decisions.
• Conduct A/B and multivariate testing on website content, landing pages, and email initiatives to increase conversion rates and ensure compliance requirements are met.
• Analyze guest behavior and segmentation for personalized marketing and loyalty programs enhancement.
• Maintain analytics infrastructure including Google Analytics, tag management, and UTM parameter setups to guarantee data accuracy.
• Perform benchmarking analysis of competitor properties and hospitality industry trends to support strategic positioning.
• Coordinate with executive teams to align marketing efforts with pricing and demand strategies.
• Effectively communicate analytical findings to diverse audiences including executives and property managers.
• Keep updated with the latest trends and best practices specific to digital marketing in the hospitality sector.

Qualifications & Experience

• Bachelor's degree in marketing, business, analytics, communications, or related disciplines, or equivalent practical experience.
• Between 2 to 5 years of digital marketing analytics experience, preferably in hospitality or similar consumer-oriented industries.

Skills & Competencies

• Proficient in Google Analytics (GA4), Google Ads, Google Tag Manager, and Google Search Console.
• Knowledgeable about AI technologies to enhance operational efficiency and process optimization.
• Experience with social media advertising platforms such as Meta Ads Manager and email marketing tools.
• Advanced skills in Excel and spreadsheet manipulation; openness to exploring data visualization tools is beneficial.
• Familiarity with hospitality platforms including Triple Seat, OpenTable, extranets, and Toast.
• Excellent analytical skills able to translate data into actionable business insights.
• Strong written and oral communication skills designed to present complex information to non-technical stakeholders.
• Detail-oriented with robust organizational and project management abilities.
• Capability to collaborate across marketing, operational, and executive teams.

Preferred Attributes

• Understanding of hospitality trends, guest behaviors, and digital booking best practices.
• Certifications in Google Analytics or Google Ads are advantageous.
• Experience managing digital marketing efforts for multi-property or multi-brand hospitality portfolios.