Digital Designer

About HairClub

HairClub is a renowned hair restoration company with over 50 years of experience and more than 500,000 clients served. The organization is undergoing a transformation into a dynamic, performance-focused digital growth company, modernizing its marketing and creative functions internally. This transition emphasizes fast, collaborative, high-quality creative work that directly impacts business outcomes.

Role Overview

We are looking for an inventive and detail-focused Digital Designer to join our in-house team as an onsite contractor. This role goes beyond traditional design or brand work and focuses on creating engaging, performance-driven digital campaigns and experiences. The position demands cooperation with diverse teams including marketing, paid media, CRM, growth, video, and leadership, ensuring brand consistency is balanced with modern digital design principles and user behavior insights.

Key Responsibilities

• Design high-impact digital advertisements across platforms such as Meta, Instagram, TikTok, Google Display, YouTube, programmatic, and other emerging channels using static, animated, and motion-enhanced formats optimized for engagement and conversions.
• Create and manage cultural and seasonal campaign creatives, promotional assets, and campaign variations for A/B testing.
• Develop conversion-focused landing pages and website experiences that align with brand and UX standards to drive lead generation and customer acquisition, working closely with developers and marketers.
• Design email marketing materials for promotions, nurturing sequences, lifecycle campaigns, and supporting SMS/MMS initiatives to enhance engagement and click-through rates.
• Produce compelling social media content, including platform-sensitive graphics, stories, reels, motion assets, and branded campaigns ensuring adaptability to modern social trends.
• Maintain creative consistency and organize design assets and systems across multiple projects, collaborating cross-functionally to elevate HairClub’s digital brand presence and standards.

Challenges

• Balancing high-quality digital creativity with performance marketing requirements.
• Managing multiple fast-paced projects with efficient delivery and precision.
• Continuously adapting creative strategies based on performance data and audience insights.

Professional Profile

• Minimum 8 years experience in digital design, performance marketing, or integrated campaigns with a strong digital portfolio including ads, landing pages, email, web designs, and social media creatives.
• Proficient in Adobe Creative Suite, Figma, and modern digital design tools, with knowledge of branding, typography, layout, hierarchy, and digital narrative techniques.
• Experience with motion graphics, animation, video editing, or AI creative processes is highly advantageous.
• Ability to work quickly and precisely in a highly collaborative, fast-paced onsite environment.

Why Join HairClub

• Opportunity to influence the brand's digital presence during a crucial transformation period.
• Engage with impactful campaigns seen nationwide, spanning multiple marketing channels.
• Work collaboratively across several teams and leadership to drive growth and brand evolution.
• Contribute to shaping a legacy brand’s modern visual identity and digital experience.