Designer (Mid-weight)

Overview

MOI Global is seeking a mid-weight B2B designer to help create work that feels human, distinctive and memorable rather than conventionally corporate. The role is based in London with a blended working model, requiring two days per week in the London office.

The agency’s creative approach is built around the idea that effective B2B marketing should connect with people first. The successful candidate will contribute to integrated campaigns, ABM programmes, brand initiatives and digital experiences for clients across technology, professional services, financial services, digital engineering, energy and communications.

What the role involves

You will develop visual ideas and design systems that can carry across multiple touchpoints, from campaign concepts and digital content to events, presentations and web experiences. The position suits someone who can translate complex subject matter into clear, engaging creative work and who is comfortable balancing strategic thinking with strong craft.

Key responsibilities

• Create polished design assets for a wide variety of channels and outputs, including campaign concepts, social and digital content, landing pages, websites, email journeys, reports, eBooks, thought leadership pieces, event environments, exhibition stands, pitch decks and presentation materials.
• Work closely with creative, strategy and client teams to shape effective design solutions.
• Build visual directions, moodboards and design worlds that support campaign consistency and align with audience needs and commercial goals.
• Protect brand consistency while also knowing when to challenge conventions and push creative thinking further.
• Manage several projects at the same time and maintain a consistently high standard while meeting deadlines.
• Confidently explain design choices and creative direction to both colleagues and clients.
• Keep up to date with design trends, emerging technologies, AI tools and evolving best practices in B2B marketing.

AI and content creation

MOI expects designers to be comfortable using AI in a thoughtful and responsible way to improve quality, speed and effectiveness. AI may be used for visual research, inspiration, concept development, image generation, creative mock-ups, design adaptation, asset resizing and other AI-supported workflows. The right candidate will understand both where AI adds value and where human creativity, judgement and craft remain essential.

What the agency is looking for

The ideal candidate will bring at least five years of design experience, preferably in a B2B, integrated or creative agency setting. A strong portfolio is essential, along with proven ability to work with complex subject matter and create compelling visual stories. Advanced capability in Adobe Creative Suite and Figma is required, as is confidence presenting ideas, collaborating across disciplines and maintaining exceptional attention to detail.

Experience with sectors such as technology, professional and financial services, digital engineering, energy and communications will be valuable. Curiosity, commercial awareness and a mindset focused on continuous improvement are also important.

Eligibility and working rights

Applicants must have the right to live and work in the UK. Visa sponsorship is not available for this position.

Why join MOI

You will join a team of strategists, creatives, planners, specialists and events professionals working to raise the standard of B2B marketing. The role offers the chance to work with well-known B2B brands, contribute to award-calibre integrated campaigns, collaborate closely with strategy teams and help shape how AI is used in creative delivery.

Benefits

• Company pension
• Flexible blended working arrangement with two days per week in the London office
• 23 days of paid leave, with annual increases after a period of service, plus three days taken over Christmas and New Year and one extra day off on your birthday
• Cycle to work scheme
• Refer-a-friend scheme
• Access to MOI’s M | University training platform
• Employee rewards and recognition programme
• Wellness days during the year

About the company

MOI is a global multi-specialist B2B agency with offices in London, New York, Seattle, Dubai, Singapore, Munich and Sydney. The agency has been recognised as Best Agency of the Year at the B2B Marketing Awards 2022 and as a Best Company to Work For by Best Companies. Its proprietary Turning Heads™ methodology blends strategic consulting, creative thinking, media, technology and sales expertise to help clients differentiate, transform and grow.

MOI works with major technology organisations including Adobe, Ciena, Dropbox, Facebook, AWS, Google Cloud, Oracle, ServiceNow and Proofpoint.

Equal opportunities

MOI states that it is committed to equality, diversity and inclusion and welcomes applicants from all backgrounds and protected groups. Reasonable accommodation is available for candidates with disabilities during the recruitment process, and applicants may request support during interview arrangements.