Demand and Campaigns Lead - EMEA

About Notion

Notion provides a collaborative AI workspace where teams and agents work together seamlessly. It consolidates knowledge, projects, meetings, and AI tools in a single platform to make work faster, clearer, and more unified. Millions of users ranging from individuals to large organizations rely on Notion to manage their work.

Notion employees, called Notinos, are deeply engaged in shaping the future of work, focusing on craftsmanship, creating enduring solutions, and emphasizing the human element in great work. The company aims not just to release features, but to establish standards for teamwork in the age of AI, ranging from business system management to AI agent creation and automating tedious tasks.

Role Overview

We seek a highly skilled marketing leader to spearhead Notion’s expansion across EMEA. This role involves leading a multidisciplinary marketing team responsible for digital campaigns, demand generation, and content, turning regional strategies into measurable business growth. The leader will own the entire marketing engine converting narratives into actionable pipeline and revenue in various markets.

Key Responsibilities

• Lead, mentor and develop a talented team spread across digital marketing, demand generation, content strategy, and campaign management while cultivating a results-driven and quality-focused culture.
• Shape and own the regional marketing narratives by creating customer-focused messaging frameworks and modular content assets that are adaptable across channels and markets.
• Oversee the demand generation function in EMEA, managing self-serve and sales support programs with clear positioning, reusable assets, and measurement tied directly to pipeline growth and revenue.
• Coordinate launches and flagship campaigns by converting global messages into localized market assets, toolkits, and channel plans, ensuring cross-team alignment and efficient execution.
• Collaborate with Country Marketing, Sales, Product Marketing, and Communications teams to maintain coherent storytelling and aligned proof points across all markets and channels.
• Implement AI-driven processes to streamline research, content creation, localization, and iteration, setting a model for the wider marketing organization.
• Analyze data from engagement, customer insights, and business metrics to continuously optimize messaging, content, and campaign performance, providing regular reporting and recommendations.

Required Skills and Experience

• Over 12 years of B2B marketing experience, including significant leadership responsibilities in content strategy and demand generation within high-growth or enterprise SaaS environments.
• Demonstrated ability in building, managing, and developing diverse marketing teams, with strong skills in recruitment and navigating ambiguous scenarios.
• Expertise in crafting compelling messaging frameworks, scalable content toolkits, and coaching teams on customer-centric communication.
• Practical knowledge running and improving paid advertising, email marketing, webinars, and outbound campaigns with solid understanding of funnel metrics and revenue attribution.
• Proficiency in using AI tools to enhance marketing workflows, with experience designing AI-based processes for team efficiency.
• Familiarity managing multi-market programs across EMEA with sensitivity to localization, cultural nuances, and regional go-to-market variations.
• Strong cross-functional collaboration skills to influence stakeholders across sales, product marketing, communications, and country marketing without formal authority.

Preferred Qualifications

• Experience as a Notion user, with understanding of the platform’s value to organizations.
• Business-level communication skills in French or German.
• Experience working with freemium business models.

Additional Information

Notion values intellectual curiosity, experimentation, and the use of AI as an essential component of work. AI fluency is critical in some roles and a valuable asset overall. We are committed to diversity and equal opportunity employment without discrimination on any protected basis. Reasonable accommodations are provided for applicants with disabilities.