Customer Marketing Manager

About the Role

This position is for a Customer Marketing Manager located in the United States, offering a fully remote work arrangement. The role provides a unique opportunity to develop and implement customer engagement strategies that enhance retention, boost adoption, and drive revenue expansion. The successful candidate will lead customer marketing initiatives focused on nurturing relationships and opening avenues for growth within a broadening customer base.

The role melds lifecycle marketing, storytelling, community development, and collaborative efforts across various departments to create measurable business improvements. It involves close partnership with teams such as Customer Success, Sales, Product, and Marketing to convert customer insights into powerful campaigns. This position suits a strategic and inventive marketer passionate about fostering relationships and achieving impactful outcomes.

Key Responsibilities

• Design and execute comprehensive customer lifecycle marketing plans aimed at increasing product usage, uncovering expansion possibilities, and strengthening engagement.
• Manage customer email communications, including newsletters, feature updates, adoption initiatives, and targeted upsell campaigns.
• Create and refine onboarding programs to speed up customer realization of value and encourage early product adoption.
• Organize and oversee customer webinars, including planning content strategy, coordinating speakers, promoting events, executing live sessions, and following up with participants.
• Form and facilitate a Customer Advisory Board by recruiting members, managing meetings, and translating feedback into business growth opportunities.
• Develop customer advocacy campaigns involving testimonials, case studies, customer narratives, and video materials.
• Coordinate customer reference programs to link sales efforts with suitable advocates.
• Identify and promote opportunities for customers to speak at webinars, conferences, and relevant industry events.
• Lead community-building initiatives that boost customer interaction and foster peer support among users.
• Administer review generation efforts across platforms like G2, Gartner Peer Insights, and other relevant channels.
• Collaborate closely with Customer Success, Sales, Product, and Marketing teams to align customer-based insights with market strategies.
• Analyze and report on campaign effectiveness, correlating marketing activities with outcomes such as revenue growth, retention rates, and customer satisfaction metrics.

Qualifications and Experience

• Demonstrated experience managing customer marketing, advocacy, or lifecycle marketing programs in a B2B SaaS context.
• Proven track record in developing and handling customer communications, webinars, case studies, reference initiatives, and engagement campaigns.
• Deep knowledge of the role customer marketing plays in boosting retention, revenue expansion, and customer success.
• Exceptional storytelling and writing capabilities to convert customer experiences into engaging marketing content.
• Strong relationship-building skills with customers and cross-functional internal teams including Customer Success, Sales, Product, and Marketing.
• Effective project management expertise with the capacity to juggle multiple projects and deadlines concurrently.
• Familiarity with marketing automation and CRM tools, especially HubSpot; Salesforce experience is advantageous.
• Insight into customer lifecycle strategies and post-sale engagement planning.
• Robust analytical aptitude for tracking campaign performance against business objectives.
• Comfortable leveraging AI tools to automate workflows and improve marketing efficiency.
• Preferred interest or experience in compliance-related, regulated industries or technology-centric solutions.
• Self-motivated individual who thrives independently within a fully remote setting.

Benefits

• Competitive annual salary ranging from 120000 to 150000 USD.
• Dedication to equitable and fair compensation policies.
• Unlimited paid leave policy.
• Comprehensive benefits package.
• Flexible remote-first work environment accommodating various U.S. time zones.
• Collaboration with a forward-thinking, innovative team focused on growth.
• Opportunities for professional development and expanding marketing skills.
• Chance to make a substantial impact on customer experience, retention, and overall business growth.

Additional Information

This opportunity is managed by a partner company that handles all applications and subsequent hiring steps. The partnering organization emphasizes objective, AI-assisted applicant screening to ensure fair evaluation based on essential role criteria. Final hiring decisions and interview arrangements are conducted internally by the hiring company. Applicants acknowledge the use of AI tools in the recruitment process, which support but do not replace human judgment. The partner company prioritizes data privacy and compliance with applicable regulations throughout candidate processing.