CRM Manager

About the Role

Join vMax Global, a rapidly expanding company at the forefront of the iGaming and sweepstakes industry. We are seeking a proactive, data-focused CRM Manager to lead and optimize our customer relationship management strategies aimed at enhancing loyalty, engagement, and maximizing customer lifetime value. This role offers an exciting opportunity for a results-driven professional thriving in fast-paced, dynamic, and entrepreneurial settings.

Key Responsibilities

• Develop and implement a comprehensive CRM strategy aligned with business objectives, focusing on acquisition, onboarding, engagement, retention, and win-back across diverse product lines.
• Design, execute, and refine customer lifecycle journeys and automated workflows via multiple channels including email, SMS, push notifications, and in-app messaging.
• Employ advanced segmentation techniques to deliver personalized communications, offers, and experiences tailored to different customer groups.
• Plan, launch, and analyze targeted CRM campaigns such as promotions, loyalty initiatives, re-engagement efforts, and product updates.
• Oversee CRM platforms (e.g., HubSpot, Salesforce Marketing Cloud, Braze, Iterable) ensuring data quality, platform efficiency, and optimal use of features.
• Conduct A/B testing on CRM campaigns covering subject lines, content, timing, and segmentation to drive continual performance improvements.
• Track and analyze key CRM performance indicators including open rates, click-through rates, conversion rates, churn, and lifetime value, translating data into actionable insights for cross-functional teams.
• Collaborate closely with marketing, product, development, data analytics, and customer support teams to ensure aligned and seamless customer experiences.
• Ensure compliance with data privacy laws such as GDPR and CCPA, particularly within iGaming and US sweepstakes markets.

Candidate Requirements

• Minimum 5 years’ experience as a CRM Manager or a similar position with demonstrated success in customer lifecycle management.
• At least 2 years of hands-on CRM experience within the iGaming, US Sweepstakes Casino, or SaaS sectors.
• Expert proficiency in one or more major CRM/marketing automation platforms including HubSpot, Salesforce Marketing Cloud, Braze, Iterable, Mailchimp, or Klaviyo.
• Strong analytical ability to interpret complex customer data, detect trends, and deliver actionable recommendations.
• Proven expertise in customer segmentation, personalization, and A/B testing methodologies.
• Excellent communication and project management skills capable of handling multiple initiatives and collaborating effectively with diverse teams.
• In-depth understanding of customer metrics such as lifetime value, churn rate, engagement, and repeat purchase rates.
• Self-driven, adaptable, and capable of working autonomously in a remote and entrepreneurial environment.
• Advanced proficiency in English required.
• Bachelor’s degree in Marketing, Business, Data Analytics, or related discipline.

Compensation and Benefits

• Competitive monthly salary reflecting your experience and contributions.
• Performance incentives awarded monthly to acknowledge outstanding achievements.
• Fully remote engagement offering flexible working arrangements to support work-life balance.
• Opportunity to contribute to high-growth projects in iGaming, SaaS, and sweepstakes markets across multiple regions.
• Autonomy to develop and implement CRM strategies supported by strong management backing and company resources.
• A dynamic, performance-driven work culture where your ideas and expertise can directly influence success.