Content Creator

About the Role

Kallarackal Groups is seeking a dynamic and creative Content Creator skilled in video presentation and on-camera communication to represent its brand in Kottayam, Kerala. The role involves creating engaging short-form video content that highlights products naturally and attractively across various social media platforms.

Key Responsibilities

• Produce captivating Instagram Reels, YouTube Shorts, promotional and product videos.
• Confidently present products on camera with creativity and enthusiasm.
• Develop concepts, hooks, scripts, and storylines for video content.
• Create content specifically for Kallarackal Ladies Collection, KLCS, and other associated brands.
• Film content both in-store and for special campaigns or promotional events.
• Serve as an engaging on-camera brand representative, conveying product details, offers, and collections with natural and persuasive communication and good presentation techniques including body language and voice modulation.
• Participate in monthly content brainstorming sessions and planning.
• Track social media trends to suggest innovative content ideas based on customer interests and competitive analysis.
• Maintain consistent content output across platforms.
• Understand products well enough to explain features clearly and coordinate with store teams on promotional priorities.
• Execute basic video editing including adding captions, effects, and audio enhancements to ensure high-quality visual content optimized for mobile viewing.
• Collaborate with professional photographers and videographers when needed for enhanced production quality.
• Analyze published video performance to identify successful content elements and improve future videos.
• Contribute creative strategies to increase video reach, viewer engagement, follower count, store visits, and sales.

Required Skills

• Proven aptitude for video presentation and confident on-camera presence.
• Energetic and self-assured personality.
• Excellent communication abilities.
• Proficiency in Malayalam is essential; knowledge of English or Hindi is advantageous.
• Strong familiarity with Instagram Reels and other short-video formats.
• A good eye for fashion, beauty, jewelry, and retail trends.
• Creative mindset capable of generating fresh content ideas.
• Basic video editing competencies.
• Ability to work autonomously and adhere to content schedules.
• Willingness to frequently appear in front of the camera for promotional purposes.

Preferred Candidate

• Experience as a Content Creator, Video Presenter, Influencer, Vlogger, or Social Media Creator.
• Portfolio showcasing engaging Reels or videos emphasizing presentation skills.
• Natural comfort and charisma in front of the camera.
• Skill in making product presentations entertaining, genuine, and convincing.
• Expertise in crafting strong hooks in the initial seconds of videos.
• Ability to transform simple products into compelling video content.

Performance Indicators

• Volume and consistency of video production.
• Engagement metrics such as video reach, reel views, and watch time.
• Growth in social media follower base.
• Quality and creativity of video presentation.
• Contribution of content to in-store visits and sales uplift.
• Adherence to monthly content schedules.

Additional Information

This role prioritizes confident on-camera presentation and storytelling ability over mere video editing skills. The chosen candidate should be the recognizable face and voice promoting the brand across social channels, inspiring viewers to visit stores.