Content Creator

About the Company

Wyelee Furniture Assembly offers expert assembly and installation services of flat-pack furniture tailored for residential, office, retail, and commercial settings. The company prides itself on dependable, efficient, and top-quality workmanship, ensuring customers enjoy their new furniture stress-free. Their team prioritizes professional customer service, meticulous attention to detail, and punctual project completion, working closely with clients to maintain safety and aesthetic standards.

Job Summary

This role centers on producing, managing, and publishing diverse digital content such as videos, photos, graphics, and social media posts highlighting the company's furniture assembly, installation, and handyman services. The Content Creator plays a crucial part in boosting customer engagement, expanding online reach, and enhancing brand visibility by showcasing successful projects and client testimonials while tracking content effectiveness across platforms. Unlike broader marketing roles, this position focuses on daily digital communication and content production without handling strategic planning or budgeting.

Key Responsibilities

• Create and disseminate compelling digital media across social channels, websites, and other online outlets to showcase services, project outcomes, and client solutions.
• Organize and schedule marketing content releases to maintain consistent brand messaging, promoting quality, campaigns, and customer-oriented communication.
• Develop high-quality multimedia assets including project videos, before-and-after displays, installation demos, photos, testimonials, posts, and marketing literature aimed at elevating inquiries and brand recognition.
• Partner with technicians, coordinators, and management to uncover storytelling angles demonstrating services, assembly techniques, project completions, and customer satisfaction.
• Assess digital campaign performance, social engagement, site traffic, and inquiry trends with analytics tools, offering insights to refine marketing impact and client acquisition.
• Analyze audience interaction metrics and platform data to spot trends and optimize content plans to drive bookings, retention, and brand awareness.
• Conduct keyword research and apply SEO best practices to enhance visibility of website, service pages, blogs, and marketing content across search engines.
• Regularly review and update digital content to keep information accurate regarding services, locations, pricing deals, reviews, and seasonal campaigns.
• Investigate industry trends in home improvement, furniture assembly, property maintenance, and handyman services to discover new content ideas and innovative marketing tactics supporting growth.
• Assist with planning and promoting seasonal campaigns, special offers, maintenance plans, and community events through focused digital marketing and engaging content.
• Maintain editorial calendars and coordinate marketing activities to ensure timely distribution of promotional materials, customer stories, educational resources, and company news across multiple platforms.
• Foster online community growth by interacting with followers, responding to customers, driving online review submissions, and creating trust-building content to enhance brand credibility and lasting relationships.

Qualifications

• Possession of a Bachelor's degree or higher.
• Minimum three years of relevant work experience.

Compensation

The position offers an annual salary of AUD 79,600 plus superannuation benefits.