Business Optimisation Director, JAPAC

About Tag

Tag is a creative production and sourcing partner that helps major brands and agencies bring ambitious ideas to market. The company delivers content at scale, aiming for campaigns that are stronger, more effective and more efficient. Tag also places a strong emphasis on building an inclusive, equitable and diverse workplace where people feel supported and empowered.

Role Overview

The Business Optimisation Director, JAPAC is a senior strategic role focused on reshaping the way Tag creates value for clients by bringing together people, processes and technology. Working closely with Growth, Product, Operations and Client Services, this leader will help design and implement future-state operating models that enhance delivery performance, improve efficiency and support sustainable growth.

This position calls for a mix of commercial thinking, operational depth and technical understanding. It sits between product innovation and day-to-day execution, turning complex technology capabilities into practical client solutions while encouraging adoption and continuous improvement across Tag’s regional delivery network. As a highly visible client-facing leader, the role will influence senior stakeholders internally and externally to ensure transformation programmes produce measurable outcomes for both clients and Tag.

Client Solutioning and Transformation

• Work with Client Leads, Country Heads and senior client stakeholders to uncover operational issues, growth possibilities and transformation priorities.
• Design future operating models that combine people, process, automation and AI-enabled capabilities to improve client outcomes and commercial results.
• Run discovery workshops, operational reviews and strategic planning sessions to understand client needs and internal constraints.
• Turn complex business problems into scalable, workable solutions that balance client expectations, operational realities and financial goals.
• Create implementation plans and transformation programmes that drive adoption and deliver long-term value.
• Act as a trusted advisor by building credibility through a strong grasp of creative operations, production workflows and emerging technology.
• Prepare and present recommendations and business cases to senior clients, clearly explaining operational gains and commercial impact.
• Support strategic pitches and growth initiatives by showing how Tag’s operating model, technology and expertise can solve client challenges and create advantage.
• Make sure proposed solutions are deliverable, commercially sound and aligned with regional and global operating standards.

Delivery Optimisation and Best Practice

• Lead as a senior member of the JAPAC Delivery function, driving continuous improvement across regional content studios and delivery teams.
• Build and execute optimisation programmes centred on efficiency, scale, quality and margin improvement.
• Set governance structures, standards and best-practice approaches to keep delivery consistent across markets.
• Partner with Product and Operations teams to convert technology roadmaps into usable operational capabilities and daily delivery processes.
• Drive the rollout of automation, AI and workflow tools across the studio network to lift productivity and improve client results.
• Ensure new tools and capabilities become part of normal business operations rather than remaining isolated innovation efforts.
• Track performance metrics to identify opportunities to simplify workflows, remove waste and improve delivery effectiveness.
• Create regional change plans that help teams adopt new processes, technologies and working methods successfully.
• Work with local leadership to make sure optimisation initiatives are implemented well and sustained over time.
• Promote a culture of continuous improvement, operational excellence and innovation throughout the delivery community.

Product SME and Growth Leadership

• Serve as the regional specialist for Tag’s technology ecosystem, automation capabilities and product portfolio.
• Keep a strong working knowledge of current and future product capabilities and translate technical features into clear business value for clients and internal teams.
• Act as the key link between Product, Growth, Client Services and Delivery.
• Support Product teams by sharing market feedback, client insights and operational needs that shape future product development and prioritisation.
• Create persuasive narratives, use cases and solution frameworks so client teams can position Tag’s offerings effectively in the market.
• Partner with Growth teams on strategic opportunities, client presentations and solution design.
• Represent Tag’s technology and operational strengths in senior client discussions, workshops and industry events.
• Encourage awareness and adoption of product innovations across regional delivery teams to improve return on investment and operational impact.
• Ensure product capabilities are turned into practical programmes, delivery improvements and measurable client outcomes.
• Contribute thought leadership across the organisation, helping shape the future of operational transformation, automation and AI-enabled delivery.

Key Performance Metrics

• Success and adoption of client transformation programmes
• Improvement in operational efficiency and margin outcomes
• Delivery of regional optimisation and continuous improvement programmes
• Adoption of automation, AI and workflow technologies
• Client satisfaction and stakeholder engagement
• Product adoption across JAPAC delivery teams
• Support for growth opportunities and solution conversion
• Delivery governance and operational compliance

Additional Information

This job description sets out the main duties, responsibilities, skills and knowledge expected for the role at the time it was written. Tag notes that the role may evolve over time, and the person in this position may be required to assist with other tasks as needed.