Brand Strategy Intern

About Samantha Siu New York

Samantha Siu New York specializes in delicately crafted reversible necklaces, each piece narrating a unique tale from distinct moments and locations. Far beyond conventional jewelry, their collections focus on emotional resonance, storytelling, and meaning. As part of their social commitment, the brand allocates 10% of net profits from each necklace sale to nonprofits supporting education, healthcare outreach, and wildlife conservation. Joining this team provides an opportunity to be part of a creatively driven, mission-focused jewelry brand.

Role Overview

This part-time, unpaid Brand Strategy Intern position is based in the New York City Metropolitan Area. The internship spans six months, requiring 10 to 15 hours weekly with mandatory office presence on Thursdays and Fridays during the summer and occasional virtual meetings. The intern will assist in daily brand marketing duties such as supporting brand campaigns, helping curate social media content, and advancing storytelling projects aligned with the brand’s identity.

Key Responsibilities

• Assist in managing brand assets and coordinate with sales and creative teams.
• Perform market and competitor research to inform brand strategy.
• Support brand communications across digital and physical platforms.
• Contribute to organizing promotional events and engage with clients and partners.
• Monitor and track branding and sales metrics to evaluate marketing effectiveness.

Qualifications

• Demonstrated keen interest and foundational knowledge in brand strategy and management.
• Understanding of branding principles with enthusiasm for storytelling and visual branding.
• Ability to collaborate with cross-functional teams on-site in New York.
• Developing skills in brand management, marketing, and creative strategy.
• Experience or willingness to participate in campaign planning and execution.
• Comfortable supporting sales activities, including promotional events and customer materials.
• Interest in mission-driven brands particularly within jewelry, fashion, or luxury sectors.
• Currently enrolled in or recently graduated from Marketing, Communications, Public Relations, Business, or a related degree program.
• Familiarity with social media platforms like Instagram, TikTok, and Pinterest, and basic digital marketing knowledge.
• Strong organizational abilities, attention to detail, and aptitude for multitasking in dynamic settings.
• Confident in presenting ideas and contributing to brand discussions and collaborations.
• Effective communicator who enjoys fostering positive relationships with clients, vendors, and colleagues.