Brand Designer (Graphic & Digital)

About Plant People

Plant People is rapidly becoming one of the leading modern wellness brands in the United States. Founded by two friends who discovered the healing benefits of functional mushrooms and herbs during recovery from spinal surgeries, the company evolved from a personal health journey into a mission to integrate the power of plants into everyday life. Currently, Plant People produces tasty, clean, and effective gummies aimed at helping people improve sleep, focus, calmness, and overall wellness. The brand proudly holds B Corp and Climate Neutral certifications and its products are distributed by prominent retailers nationwide, including Whole Foods Market, Target, Erewhon, REI, Sprouts, and JetBlue.

Plant People's work culture emphasizes hands-on involvement, ownership, rapid adaptation, and a blend of storytelling with data-driven strategies. The company values wellness, environmental care, customer focus, meticulous attention to detail, clear communication, and continuous learning.

Key Responsibilities

• Lead and execute a variety of creative projects across brand, digital, graphic design, packaging, email campaigns, and advertisements.
• Utilize expert skills in Adobe Creative Suite (InDesign, Photoshop, Illustrator), and be knowledgeable with Sketch and Figma.
• Define, cultivate, and direct the creative vision for multi-platform marketing campaigns that align with organizational goals and strengthen the brand.
• Design and develop packaging for both primary and secondary materials, enhance the customer experience with shipping boxes, and oversee the website's UX/UI design to ensure seamless interaction.
• Manage the implementation of creative concepts in both print and digital formats, guaranteeing consistent creative direction throughout production.
• Create visual assets for digital and printed brand materials, including landing pages, social media content, emails, digital banners, marketing inserts, presentations, and website content.
• Collaborate closely with production teams for packaging and development teams for digital projects.
• Produce animations and motion graphics such as GIFs using software like Photoshop and After Effects; 3D design experience is advantageous.

Candidate Profile

• Possess a minimum of three years of design experience working in-house or at an agency, preferably within consumer goods or e-commerce sectors.
• Exhibit high productivity and initiative, able to multitask effectively without compromising thoughtful execution.
• Produce design work that is exemplary and influential within design teams.
• Demonstrate exceptional organization and attention to detail to ensure accuracy in execution and launch.
• Maintain a highly responsive, positive, and upbeat approach to work.
• Adapt well to the dynamic and sometimes uncertain environment of a startup, skillfully managing multiple high-priority tasks.
• Strong collaborator with excellent interpersonal skills to support cross-functional teamwork.
• Possess outstanding verbal and written communication capabilities.