Assistant Brand Manager

About Modi Naturals

Modi Naturals Pvt. Ltd. is an emerging FMCG company disrupting the edible oils market in India. Founded by a first-generation entrepreneur, the firm has established a strong market presence competing with major local and international brands.

Role Overview

The Assistant Brand Manager will spearhead marketing initiatives to enhance brand equity and visibility. This position demands strategizing brand plans, innovating products, and collaborating across departments to fulfill business goals.

Responsibilities

• Develop and implement marketing strategies targeting brand growth and profitability.
• Manage brand communications seamlessly across digital and traditional channels.
• Boost brand engagement through strategic campaigns, promotional activities, and brand activations.
• Champion new product launches and continuous innovation within existing offerings.
• Understand consumer trends through research and convert insights into product opportunities.
• Track product performance, distribution metrics, and consumer feedback to refine strategies.
• Liaise with sales teams and other departments to align efforts for successful execution.
• Work with external partners like PR, digital media, and creative agencies to deliver impactful campaigns.
• Ensure all marketing collateral complies with brand standards and regulatory requirements.
• Supervise packaging design, messaging, and positioning to reinforce brand identity.
• Monitor competitor activities and evaluate brand's competitive positioning.
• Measure campaign outcomes and adjust tactics for optimal impact.

Candidate Profile

• 5 to 8 years of experience in brand management or marketing, preferably in FMCG sectors like food or snacks.
• Strong expertise in consumer marketing and building brand presence.
• Proven capability in product innovation and launching new products.
• Excellent communication, presentation, and stakeholder management competencies.
• Ability to manage multiple tasks efficiently under pressure with a proactive approach.

Education

MBA specializing in Marketing from a recognized institute is preferred.

Skills

• Brand management strategies
• Digital marketing and offline campaigns
• New product development
• Market research and consumer insight analysis
• Strategic planning and execution
• Agency coordination and management

Compensation

The remuneration package will be competitive and aligned with industry standards and the candidate’s experience.