Ads Specialist

Company Overview

Trifid Media Qatar is an innovative media company focused on transforming the creation, sharing, and experience of content and information. Leveraging the talents of a new generation of digital professionals, we deliver cutting-edge content and measurable outcomes. Representing premier social creators and influencers across the region, we foster transparent partnerships that build confidence with clients, influencers, and audiences alike.

Role Summary

We are looking for a full-time Ads Specialist based in Doha, Qatar to oversee the strategic planning, implementation, and optimization of digital advertising campaigns on diverse advertising platforms and networks.

Key Duties

• Develop and manage paid media campaigns on leading digital platforms.
• Configure and supervise advertising accounts and campaign infrastructures.
• Design and assess audience targeting and retargeting approaches.
• Administer campaign budgets ensuring optimal expenditure.
• Track campaign metrics and achieve defined performance goals.
• Run A/B tests on creatives, copy, platforms, and audiences to boost efficacy.
• Examine campaign analytics and generate detailed reports.
• Suggest improvements to enhance conversion rates, ROI, and overall campaign performance.
• Coordinate with content creators, designers, and account leads to align campaigns with client goals and branding.
• Ensure campaigns adhere to platform guidelines and industry standards.
• Keep abreast of new platform features, industry updates, and advertising trends.

Candidate Requirements

• Fluency in Arabic is essential.
• Proven experience managing complete digital advertising campaigns across multiple platforms.
• Expertise in data analysis, campaign optimization, and performance reporting.
• Ability to interpret KPIs and make informed, data-driven decisions.
• Strong background in A/B testing and experimentation techniques.
• Understanding of integrating paid campaigns with social media marketing and organic content.
• Excellent teamwork and communication skills for collaboration across creative and client teams.
• Detail-oriented with strong organizational capabilities.
• Capable of handling multiple concurrent campaigns and deadlines in a dynamic environment.
• Experience with influencer or creator-centric marketing is an advantage.
• Knowledge of digital marketing ecosystems in GCC and MENA regions is preferred.
• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or equivalent experience.
• At least two years of professional experience.

Preferred Advertising Platforms

• Meta Ads
• Google Ads
• TikTok Ads
• LinkedIn Ads
• Snapchat Ads
• YouTube Ads
• Additional relevant digital channels