Vertical Marketing Manager – Groceries

Overview

Join Snoonu as the Vertical Marketing Manager for Groceries, where you will spearhead growth initiatives for both the Groceries segment—covering supermarkets, hypermarkets, and specialty stores—and Snoomart, the company’s Q-commerce grocery delivery service. This role involves crafting comprehensive marketing strategies, overseeing customer acquisition and retention efforts, and collaborating across departments to elevate these verticals to industry-leading status.

Key Responsibilities

• Develop and fully own marketing strategies specifically for the Groceries vertical and Snoomart service.
• Ensure marketing plans align with company objectives, commercial goals, and brand vision.
• Create impactful campaigns that boost brand awareness, drive initial orders, and encourage repeat purchases.
• Monitor the vertical's profit and loss as well as marketing efficiency, optimizing budget allocation across channels.
• Implement go-to-market (GTM) strategies for onboarding new grocery partners and launching Snoomart categories or products.
• Lead ongoing and seasonal marketing initiatives spanning digital platforms, mobile applications, CRM, and offline channels tailored to grocery consumers.
• Design promotional activities such as flash sales, bundle offers, and loyalty programs while managing growth and profitability balance.
• Maintain a consistent content and communication schedule for both Groceries and Snoomart marketing efforts.
• Define Snoomart’s brand positioning and value propositions aimed at customers and partners.
• Drive customer acquisition funnels through paid advertising, referrals, and retention schemes.
• Collaborate with Product and Operations teams to enhance in-app experiences, category merchandising, and delivery communications.
• Identify opportunities to widen Snoomart's product range, delivery coverage, and speed messaging in marketing campaigns.
• Track and analyze key performance indicators such as gross merchandise value, new user numbers, order frequency, basket size, and customer retention.
• Use market intelligence and customer data to guide campaign development and creativity.
• Provide senior leadership with regular reports highlighting performance and strategic recommendations.
• Manage the marketing team ensuring high-quality execution and adherence to deadlines.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, or related discipline; Master's degree is a plus.
• Between 4 to 6 years of marketing experience, with a minimum of 2 years focused on grocery retail, FMCG sectors, or Q-commerce/on-demand delivery markets.
• Expertise in go-to-market strategies, growth marketing, and multichannel performance marketing including paid social media, search ads, CRM/email, and push notifications.
• Strong analytical skills, capable of interpreting customer behavior and basket data to inform marketing approaches.
• Proven ability to manage stakeholders and communicate effectively across commercial, product, and operational teams.

Company Culture and Values

Snoonu is an innovative Qatari Super App redefining everyday convenience through fast delivery and integrated shopping services. The company embraces customer obsession, integrity, creativity, leadership by example, efficiency, and teamwork. These values foster a dynamic and supportive work environment where employees can thrive.

Employee Benefits

• Engage with a diverse global team promoting collaboration and knowledge exchange.
• Access learning resources, personal development budgets, and courses to foster continuous growth.
• Experience autonomy with ownership of projects and career paths.
• Enjoy flexible vacation policies designed for work-life balance and wellbeing.
• Work in an agile environment where Scrum methodologies are utilized effectively across the organization.

Awards and Certifications

Snoonu holds Great Place to Work® certification and ISO certifications 9001:2015 (quality management) and 45001:2018 (occupational health and safety), demonstrating its commitment to employee well-being and high service standards.

Diversity and Corporate Responsibility

The company promotes fairness and inclusion in its workforce and undertakes sustainable practices and social responsibility initiatives to benefit the community and environment.

Application Invitation

Join a team that values your impact and ensures your voice matters. Be part of shaping the future with us.