ఉద్యోగ వివరణ

About the Role

This opportunity involves leading and expanding global user acquisition strategies for multiple rapidly growing digital products. Based in Germany, this senior leadership position demands both strategic leadership and deep hands-on analytical capabilities in performance marketing. You will spearhead the paid acquisition efforts, integrating automation and AI technologies to enhance growth methodologies and operational workflows.

Key Responsibilities

Design and implement comprehensive long-term user acquisition strategies spanning various products, markets, and paid channels.
Lead teams across mobile acquisition, paid social, paid search, and programmatic advertising, fostering high performance.
Manage acquisition performance through careful analysis of CPA, LTV, ROAS, and incremental business value, guiding investment decisions.
Develop and oversee experimentation frameworks covering creatives, bidding tactics, campaign architecture, attribution, measurement, and channel innovation.
Promote automation in campaign management, reporting, analytics, and operational processes to maximize efficiency.
Address complex challenges related to attribution, scalability, measurement, and marketing efficiency.
Collaborate closely with Product, Analytics, Creative, Finance, and Executive teams to align acquisition goals with overall company objectives.
Research and evaluate emerging tech, ad platforms, AI tools, and trends to sustain competitive user growth.
Establish best practices, operational processes, and systems to scale acquisition teams effectively.

Candidate Requirements

Over eight years of experience in performance marketing, user acquisition, or related growth-focused roles.
Demonstrated leadership of large multi-channel acquisition programs including Mobile, Paid Search, Paid Social, and Programmatic platforms.
Proven ability to manage and develop high-performing teams and senior marketing professionals.
Deep knowledge of attribution models, incrementality testing, experimentation, bidding systems, measurement frameworks, and lifetime value optimization.
Business-oriented mindset with extensive experience managing substantial acquisition budgets to optimize marketing investments.
Strong analytical aptitude to interpret intricate data and drive actionable business insights.
Experience constructing scalable marketing operations, including automation frameworks and workflow systems.
Ability to balance executive strategic planning with detailed problem-solving.
Excellent communication and stakeholder engagement skills for both technical and non-technical audiences.
Fluent professional English language skills.
Additional experience in web/app acquisition, gaming, betting, fintech, or similarly high-growth digital industries is advantageous.
Familiarity with marketing technologies, AI applications, automation platforms, and collaboration with engineering teams is a plus.

Benefits

Lead global acquisition strategy for fast-growing digital products.
Assume a critical leadership position shaping company growth.
Enjoy flexible remote work arrangements.
Opportunity to establish and grow a world-class performance marketing organization.
Gain exposure to advanced marketing technologies, AI-driven automation, and innovative workflows.
Work collaboratively across international teams and multiple business functions.
Dynamic, innovation-driven work environment that embraces experimentation and continuous improvement.

Additional Information

Applications are managed by a partner company responsible for selection and next steps. An AI-supported filtering process ensures objective and fast evaluation aligned with core role requirements, while final decisions rest with the hiring team.

Data privacy considerations include the processing of personal data under GDPR, with candidates able to exercise their data rights. AI tools may assist in application review but do not replace human judgment in recruitment decisions.

User Acquisition Director