Trade Marketing Intern

Job Overview

This role involves integrated responsibilities supporting both Heineken® and Tiger Beer brands, focusing on commercial growth and consumer-focused campaign development within the APAC region.

Key Responsibilities

• Manage commercial development of Heineken® brand and range performance across APAC markets, including analyzing volume, market share, financials, and brand strength.
• Prepare and disseminate quarterly reports and newsletters summarizing regional and country-specific insights.
• Lead coordination and execution of APAC-specific brand strategies following Global Commerce Week directives.
• Lead or co-lead APAC projects such as Festive campaigns and development of Below The Line (BTL) playbooks.
• Develop and co-lead campaign initiatives for the Global Tiger Beer brand, especially in relation to football platforms.
• Coordinate point-of-sale materials (POSM) and activation/event developments, providing asset delivery and toolkit support to markets.
• Manage day-to-day operations tied to football sponsorships involving Tiger's partnerships with Manchester United and Spurs, including planning local market rights usage and organizing football experience trips.
• Assist in local market football activations, ensuring compliance with intellectual property usage guidelines and partnership requirements.
• Monitor and report on new developments and best practices in sports sponsorship to enhance Tiger's brand activations.
• Support innovation launches by co-leading POSM development and delivering market-ready assets and toolkits.

Candidate Profile

• Currently enrolled in a degree program related to Marketing, Communications, Business Management, or a similar discipline.
• Prior professional experience in marketing is advantageous.
• Strong analytical capability with keen attention to detail.
• Excellent spoken and written communication proficiency.
• Ability to work effectively both independently and within a team in a dynamic, fast-paced environment.
• Proficient in Microsoft Office applications including Word, Excel, and PowerPoint.
• Skilled in organization and project management.

Additional Information

Position based in Singapore and requires part-time onsite presence.