Tracking Specialist Google Ads (m/f/x)
Berlin, Germany · Full Time
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- Experience
- 3+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 4 గంటలు క్రితం
- Work mode
- In office
- Resume
- Required to apply
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Job description
Position Summary
We are seeking an experienced Tracking Specialist with a strong focus on Conversion Tracking, GA4, GTM, and Google Ads. The role involves setting up, optimizing, and managing comprehensive tracking solutions across lead generation and e-commerce environments.
Primary Responsibilities
- Configure and enhance Google Ads Conversion Tracking setups.
- Implement lead tracking for various conversion types such as forms, calls, appointments, and other key actions.
- Deploy e-commerce tracking solutions for online stores.
- Set up and configure Google Analytics 4 (GA4) properties effectively.
- Develop tracking implementations using Google Tag Manager (GTM).
- Manage and maintain Google Tags configurations.
- Conduct analysis and troubleshooting of tracking-related issues.
- Audit tracking setups to ensure data accuracy and completeness.
- Collaborate closely with SEA managers on client projects.
Required Qualifications
- Several years of hands-on experience in web tracking.
- Advanced proficiency in Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, and Google Tag.
- Solid experience implementing lead tracking and e-commerce tracking.
- Strong expertise with dataLayer, events, triggers, and variables.
- Experience with platforms like Shopify, WooCommerce, Shopware, or comparable systems is advantageous.
- Demonstrated ability to work independently with a structured approach.
- Proven skill in identifying and resolving tracking errors autonomously.
Benefits
- Engagement with diverse projects across various industries.
- Work alongside a team of more than 20 Google Ads specialists.
- Direct communication channel with company management.
- Flexible working hours.
- Substantial opportunity for remote work.
- Modern workflows with swift decision-making processes.
- Long-term collaboration with significant personal responsibility.
Important Information
This position is not suitable for beginners or generalists. We require a professional who independently solves tracking challenges and operates at an expert level in Google Ads Conversion Tracking, GA4, and GTM. Prior experience with numerous tracking configurations for lead generation or online retail is expected. We look forward to receiving your application if you meet these criteria.