Social Media Manager

About the Company

Brahmveda Cosmetics Private Limited is an emerging company dedicated to producing high-quality beauty and personal care products. The company prioritizes safety and efficacy in its formulations and aims to provide an enriching customer experience across various markets. It values innovation, consistent quality, and a strong brand presence. Brahmveda seeks individuals who can contribute to expanding its brand recognition and engagement within the competitive cosmetics sector.

Role Overview

This position is a full-time, on-location Social Media Manager role based in Haridwar. The individual will be responsible for planning, creating, and sharing content on social media channels to boost brand awareness and audience interaction. Key tasks involve managing everyday posts, monitoring and responding to comments and messages, and ensuring a uniform brand voice across all platforms. The manager will design and implement social media strategies, tailor content to platform-specific audiences, track performance indicators, and produce regular campaign performance reports. Collaboration with marketing, design, and product teams will be essential to align social media efforts with brand objectives and upcoming product releases.

Key Responsibilities

• Strategize, develop, and post content to enhance brand visibility and engagement.
• Oversee daily social media activities, including monitoring and responding to audience interactions.
• Maintain consistent messaging that reflects the brand's identity across platforms like Instagram, Facebook, and YouTube.
• Analyze social media data to assess campaign performance and make improvements.
• Work alongside cross-functional teams to ensure cohesive social media alignment with marketing and product launches.

Required Qualifications and Skills

• Proficient in Social Media Marketing and Social Media Optimization techniques.
• Excellent communication and writing capabilities.
• Skilled in content strategy formulation and planning.
• Competent in interpreting social media analytics to refine strategies.
• Experience managing brand accounts on platforms including Instagram, Facebook, and YouTube.
• Basic knowledge of digital marketing principles like audience targeting and campaign optimization.
• Strong attention to detail and effective time management skills.
• Ability to work collaboratively on-site in Haridwar.
• Preferred background includes experience in cosmetics, beauty, or consumer brands and a bachelor’s degree in Marketing, Communications, or related fields.