Social Media Manager & Content Creator

About Bearaby

Bearaby is a wellness brand focused on natural and thoughtfully designed products aimed at enhancing relaxation, sleep quality, and intentional living. Renowned for their sustainable and hand-knit weighted blankets, they combine thoughtful design, natural materials, and deep touch pressure science to improve rest.

Role Overview

Bearaby is seeking a highly creative Social Media Manager & Content Creator who is visually skilled and strategic to shape their social media presence across platforms such as Instagram, TikTok, Pinterest, Facebook, YouTube Shorts, and emerging channels. This role is hands-on, involving both strategy and the creation of compelling visual content, with partial remote or hybrid working requiring availability for scheduled content capture days.

Key Responsibilities

• Develop and implement organic social media strategies to boost brand awareness, foster engagement, grow community, and enhance product discovery.
• Create and manage a social content calendar aligned with product launches, campaigns, seasons, partnerships, press, and cultural trends.
• Conceptualize recurring content themes and platform-specific ideas that make Bearaby's social media distinct and memorable.
• Stay up-to-date with social media trends, formats, memes, sounds, and cultural moments to create timely and evergreen content around sleep, wellness, design, sustainability, and education.
• Design and produce social-first creative assets, from static visuals and carousels to Stories, Reels, TikTok, and Pinterest posts.
• Capture and edit high-quality product, lifestyle, behind-the-scenes, and atmospheric video footage using smartphones or cameras.
• Repurpose existing materials like campaigns, creator content, press coverage, and customer reviews into fresh social formats while maintaining brand consistency.
• Write engaging captions suited to each platform, consistent with Bearaby's warm and design-forward voice.
• Schedule and publish content and support community engagement through responses and interaction with user-generated content.
• Collaborate cross-functionally with marketing, creative, eCommerce, PR, influencer, and product teams to align and support broader company initiatives.
• Monitor and analyze social media performance metrics such as engagement, reach, saves, shares, watch time, follower growth, traffic, and conversion signals to inform content strategy.
• Provide monthly performance reports summarizing insights, successes, and recommendations.

Requirements

• At least 3 years' experience in social media management, content creation, or graphic design, preferably within lifestyle, ecommerce, wellness, fashion, beauty, or interiors sectors.
• A strong portfolio showcasing excellent graphic design, storytelling, and short-form video skills.
• Advanced skills in visual design including typography, composition, color theory, and brand consistency.
• Proficient in capturing polished video content and B-roll using mobile devices or cameras.
• Expertise in video editing, including pacing, hooks, transitions, text overlays, audio, and platform-specific storytelling techniques.
• Deep familiarity with Instagram, TikTok, Pinterest, Facebook, and YouTube Shorts, with understanding of their different audiences and creative norms.
• Strong copywriting and editing abilities that maintain a consistent brand tone.
• Experience with managing multiple content calendars, scheduling tools, asset libraries, and meeting deadlines.
• Capability to analyze social media analytics and derive actionable insights to optimize creative approaches.
• Excellent organizational skills and an ability to work independently with careful attention to detail.
• Personal interest in sleep, wellness, home interiors, design, sustainability, and internet culture.

Preferred Tools and Technical Skills

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
• Mobile video editing platforms such as CapCut
• Design tools like Canva or Figma
• Social media management tools including Meta Business Suite and TikTok's publishing and analytics interfaces
• Scheduling and reporting systems, Google Workspace, Slack, and project management apps like Monday.com or Asana

Additional Valuable Experience

• Experience with premium or design-focused ecommerce brands.
• Skills in photography, art direction, styling, or motion design.
• Familiarity with integrating organic and paid social media content efforts.
• Experience in influencer, affiliate marketing, UGC, or creator partnerships.
• Comfort capturing real-time content at photoshoots, events, activations, or brand collaborations.
• Understanding of social commerce tools like TikTok Shop and native shopping features.

Success Metrics for Initial Months

• Consistency established in publishing schedules across key social channels.
• Development and deployment of repeatable content formats that enhance brand identity.
• Increased production and availability of high-quality social-native video and B-roll assets.
• Enhanced engagement and reach metrics through insight-driven content strategies.
• Effective feedback loops connecting social performance data to content planning.
• Positioning Bearaby as a culturally relevant, design-centric thought leader in the sleep and wellness space.