Social Media Manager

About the Role

Are you someone who associates a hotel not just with rooms, but with engaging reels, compelling storytelling, creative imagery, catchy hooks, and the perfect shot? Can you imagine the ideal soundtrack for a sunrise over mountains and understand why certain posts capture attention, inspire likes, shares, and bookings? If yes, this could be your next opportunity.

At Göbel Hotels, we are more than just a hotel group. We provide memorable experiences for family vacations, wellness retreats, culinary delights, conferences, events, and unforgettable moments. We want to tell these stories through powerful content, revealing emotions and trends through authentic hotel experiences.

Key Responsibilities

• Transform unique hotel moments into engaging social media content.
• Spot unique perspectives often overlooked by others.
• Develop creative concepts for posts, stories, reels, and campaigns.
• Spend time regularly on-site at hotels to gather genuine stories firsthand.
• Create visually appealing content with careful attention to design, imagery, and brand alignment.
• Analyze social media performance data, identify growth opportunities, and continuously enhance our online presence.
• Collaborate closely with the marketing team, hotel staff, and external partners.
• Plan and manage collaborations with bloggers, content creators, and influencers from ideation to execution.
• Support additional marketing campaigns, events, and projects related to hospitality, gastronomy, wellness, and employer branding.

Candidate Profile

• Passionate about social media with a knack for anticipating trends.
• Completed education or equivalent experience in marketing, communications, media, tourism, hospitality, or related fields.
• Proven experience in social media management, content marketing, or digital brand communication.
• Strong storytelling ability paired with an eye for compelling visuals.
• Proficient in Instagram, Facebook, and other relevant social platforms.
• Skilled in Canva, Meta Business Suite, and preferably other creative or design tools.
• Creative mindset combined with structured work habits.
• Ability to develop ideas and follow through with their implementation.
• Valid driver's license (Class B) and willingness to travel frequently to capture content at various hotel and gastronomy locations.

Additional Advantages

• Skills in graphic design and layout creation.
• Experience with photo and video production.
• Background in tourism or hotel industries.

Perks

• Work within hotels rather than a conventional office environment.
• Immerse daily in themes such as wellness, culinary arts, events, and travel.
• Ample freedom to contribute your own ideas.
• Be part of a creative marketing team with short communication paths.
• Participate in content shoots across various regions in Germany.
• Employee benefits including hotel discounts and attractive additional perks.
• Join a company grounded in generations of hospitality tradition.

Contact Information

If a spontaneous idea for a wellness vacation reel in the Sauerland region immediately comes to mind, why are you not part of our team yet? Apply now to become the creative voice of Göbel Hotels.

Contact: Marion Arens, Marketing Director Göbel Hotels
Phone: 05632 922166
Email: [email protected]