Social Creative

About Zeno Group

Zeno Group is a globally independent integrated communications agency originating from PR. With a team of bold and talented individuals, we collaborate with clients across various industries to unlock the power of strategic communications. Embracing the mantra "Fearless Pursuit of the Unexpected," we strive to push creative boundaries to deliver tangible business results and societal impact. The agency has been recognized with multiple prestigious awards including PRWeek U.S. Outstanding Large Agency of the Year 2024 and PRWeek Global Agency of the Year 2022, among others, and is part of DJE Holdings.

Role Overview

We are seeking a passionate and ambitious Social Creative to join our growing creative team. This full-time, permanent position reports to the Associate Creative Director and requires a hybrid work model with at least two days weekly at our London office, Old Street EC1V 9BW.

The role involves crafting compelling social-first creative ideas and campaigns that resonate across platforms like TikTok, Instagram, YouTube, LinkedIn, Reddit, and emerging channels. You will collaborate with strategists, creatives, designers, creators, and account teams to devise innovative content that engages communities and sparks meaningful interactions.

Key Responsibilities

• Conceptualize social-first creative campaigns, activations, creator partnerships, and ongoing content programs.
• Continuously monitor trends, audience behaviors, creator formats, and platform features to inject fresh insights and opportunities into creative development.
• Spot cultural trends, platform and conversation opportunities that inspire innovative thinking.
• Develop a broad array of social content styles, from reactive mobile-shot videos to premium campaign assets and integrated activations.
• Contribute original ideas during brainstorms, creative reviews and workshops.
• Work closely with strategists and account teams to ensure ideas are insight-driven and aligned with client goals.
• Shape campaign stories, social engagement mechanisms, and participation-focused concepts.
• Partner with designers, creators, content producers to execute ideas effectively.
• Create creative presentations, pitch materials, and client recommendations.
• Support new business endeavors with culturally relevant and innovative ideas.
• Assess campaign results and suggest creative refinements.

Candidate Profile

• Minimum 5 years experience in social media, creative, advertising, content, PR or integrated agencies.
• Deep understanding of social platforms, creator culture and online idea dissemination.
• Knowledge of social content production, from creator-led, mobile-first pieces to larger campaign productions.
• Proven track record in developing social-first creative concepts and campaigns.
• Curious about culture, media, brands, and human behavior.
• Confident in idea contribution and presenting creative work collaboratively.
• Strong written and verbal communication capabilities.
• Excellent organizational skills and meticulous attention to detail.
• Adept at managing multiple projects and deadlines.
• Proactive and committed to constant skill enhancement.

Additional Advantageous Skills

• Experience with creator-led or community-driven campaigns.
• Strong copywriting, content creation, or concept development skills.
• Familiarity with consumer technology, gaming, lifestyle, healthcare or corporate communications.
• Experience using social listening, trend analysis or audience insight tools.
• Participation in award-winning or highly earned creative projects.
• Video production, editing, or design experience.

Indicators of Success

• Injecting fresh cultural insights and platform expertise into creative efforts.
• Producing ideas that attract attention, incite conversation and elevate engagement.
• Delivering work that strengthens brand reputation and achieves measurable business outcomes.
• Building effective cross-disciplinary relationships within teams.
• Raising the creative standards of social initiatives agency-wide.
• Generating memorable, shareworthy work that drives discussion.

Why Work with Us?

Join a top-tier team of creatives, strategists, and communication professionals and contribute to projects for globally renowned brands. Benefit from a collaborative, ambitious, and nurturing environment that supports ongoing creative growth while influencing cultural conversations and driving business impact.

Additional Information

The role offers a competitive salary starting at £45,000, with compensation tailored based on experience and the creativity brought to the position.