SEO Executive

Company Overview

Soleos Energy Limited is a prominent renewable energy company based in Ahmedabad, Gujarat. We specialize in comprehensive Solar EPC services, manufacture Battery Energy Storage Systems (BESS), and provide sustainable energy solutions. Serving both Indian and international markets, we focus on delivering innovative, reliable, and high-quality clean energy projects that support a greener future.

Role Summary

As an SEO Executive, you will enhance Soleos’ organic search visibility and optimize website content for renewable energy sectors including solar, BESS, and clean energy solutions. This role involves SEO execution, in-depth keyword research, on-page and technical SEO, content briefing, site audits, performance monitoring, and cross-team collaboration. Candidates should have experience with B2B SEO related to solar, EPC, industrial, or infrastructure domains.

Responsibilities

• Implement SEO strategies for website pages including service, solution, blog, landing, and campaign pages.
• Conduct specialized keyword research covering solar energy, rooftop solar, captive/group captive power, open access, BESS, EPC, and O&M sectors.
• Develop SEO content briefs encompassing keyword mapping, page titles, heading hierarchy, meta titles/descriptions, and internal linking plans.
• Collaborate with Content Writers, Copywriters, and Marketing teams to ensure alignment with search intent and SEO goals.
• Work closely with Web Design and IT teams to address technical SEO aspects such as site speed, mobile usability, page structure, and crawlability.
• Perform comprehensive on-page SEO checks including heading structure, URL formats, image optimization, metadata, schema markup, and content clarity.
• Track website rankings, monitor organic traffic patterns, impressions, clicks, keyword positions, landing page performance, and search console alerts.
• Identify SEO gaps like broken links, duplicate content, indexing errors, and page performance issues.
• Coordinate with Data Analysts to produce SEO dashboards, monthly traffic reports, and performance insights.
• Monitor competitor SEO activities and renewable energy industry keyword trends to enhance organic presence.

Performance Metrics

• Drive improvements in organic visitors, keyword rankings, impressions, and click-through ratios.
• Ensure timely delivery of SEO audits, keyword analyses, and content briefs.
• Maintain quality and relevance in keyword research and SEO recommendations focused on renewable energy and associated sectors.
• Provide accurate on-page SEO advice including metadata and internal linking structures.
• Ensure consistent and prompt coordination among Technical Content, Copywriting, Web, Data, and Marketing teams.
• Reduce technical SEO problems, fix broken URLs, and resolve indexing or structural issues.
• Enhance landing page SEO performance, readability, and search visibility.
• Deliver precise and timely SEO reports, dashboards, and actionable insights.

Required Qualifications and Skills

• Bachelor’s or Master’s degree or diploma in Marketing, Digital Marketing, IT, Computer Science, Mass Communication, Business Administration, Data Analytics, or related fields.
• 3 to 5 years of relevant SEO experience.
• Comprehensive understanding of SEO tactics, keyword research, search intent, and organic growth strategies.
• Strong knowledge of on-page SEO, technical SEO, internal linking, metadata management, and page optimization.
• Proficiency with SEO tools such as Google Search Console, Google Analytics, Google Keyword Planner, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.
• Ability to create detailed SEO content briefs and keyword maps.
• Basic web technology knowledge covering HTML, CMS, mobile responsiveness, site loading speed, and crawlability factors.
• Familiarity with B2B marketing and renewable energy industries preferred.
• Analytical mindset, reporting capabilities, coordination skills, and meticulous attention to detail.
• Process-oriented and able to multitask various SEO initiatives.

Preferred Experience

Experience in renewable energy, solar, BESS, EPC, infrastructure, manufacturing, sustainability, or industrial digital marketing is advantageous.

Work Environment and Benefits

• Engagement in the rapidly expanding renewable energy and BESS industries.
• Exposure to diverse clean-energy business models including captive and group captive power solutions.
• Opportunities for cross-functional collaboration with Marketing, Content, Web, Data, Social Media, Graphic Design, Sales, and Pre-Sales teams.
• A growth-focused workplace within the clean-energy sector.