Senior Product Marketing Manager

About the Company

HappyCo is a mission-led company focused on helping people grow their careers in a collaborative environment without ego or office politics. The culture is flexible, supportive, and grounded in shared values, with a goal of making work feel better for everyone.

HappyCo builds software that helps property management teams create stronger resident experiences by bringing together data, insights, and people. The team is customer-focused and believes technology should simplify work rather than add friction.

The Opportunity

In this role, you will shape how HappyCo is positioned in the market. You will lead strategic product messaging, develop compelling narratives, and support successful launches across the product portfolio. The position works closely with Product, Sales, and Marketing to ensure the company’s value proposition is clear, compelling, and consistently communicated to customers.

Responsibilities

• Create and evolve product positioning, messaging, and value statements that clearly differentiate HappyCo across different ideal customer profiles and product lines.
• Own go-to-market planning and execution for product launches, including Procurement and Site Visit, from launch briefing through enablement asset delivery.
• Build and refine target customer profiles and personas using customer research, win/loss insights, and competitive intelligence.
• Develop sales enablement materials such as battlecards, pitch decks, pricing references, and talking points that support updated messaging and improve conversion.
• Work with Product and Finance on pricing, packaging, and naming decisions for new offerings.
• Drive alignment across teams using positioning documents, product one-pagers, and leadership-ready status updates.

What You Need to Succeed

You should bring strong B2B SaaS product marketing experience, the ability to turn technical product details into customer-friendly stories, and the confidence to influence teams without direct authority. You’ll also need experience with market research, customer interviews, and competitive analysis, along with comfort operating in a fast-changing environment where clarity and action matter.

Company Culture and Values

HappyCo values people who bring clarity to ambiguity, think long term, support others through systems rather than rigid mandates, and use technology and AI to simplify complexity. The team also values the mindset needed to thrive in a scale-up environment.

About HappyCo

Founded in 2011, HappyCo creates mobile and cloud-based solutions that deliver real-time property data. Its Happy Property platform supports more than 5 million units. The company’s broader purpose is to improve lives by helping communities become stronger and property management teams operate more effectively.

HappyCo’s team includes a wide range of thinkers, planners, builders, makers, and collaborators who work together to build better communities.

Culture and Inclusion

HappyCo is committed to creating an inclusive workplace where people feel respected, supported, and able to do their best work. The company welcomes applicants from all backgrounds, including differences in education, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status. Reasonable accommodations are available for qualified individuals with disabilities and disabled veterans during the application process.

Workplace Benefits

• Flexible work-from-anywhere support backed by a supportive company culture
• Chance to join one of the fastest-growing technology companies in PropTech
• Unlimited paid time off
• Paid parental leave
• Competitive and equitable compensation
• Monthly stipends for wellness and home office needs

Additional Information

HappyCo does not accept unsolicited outreach from recruitment agencies and is not responsible for fees related to resumes sent without request.

The company may use AI tools in parts of the hiring process, including application review, resume analysis, and response assessment. These tools support recruiters but do not replace human judgment, and final hiring decisions are made by people.