Senior Marketing Manager

About JumpxGogh

JumpxGogh is a newly merged professional services firm formed by joining JumpModel and Gogh Solutions, specializing in IFS Cloud implementations across ERP, EAM, and Service for asset-heavy industries in North America. Backed by private equity, the company emphasizes delivering expert consulting, managed support, training, and advisory services while growing quickly with a remote-first work culture spanning Canada, the US, and India.

Role Overview

Reporting to the SVP of Marketing & Alliances, the Senior Marketing Manager is responsible for developing and executing a comprehensive demand generation strategy that converts existing marketing efforts into a reliable, measurable lead generation system. This role oversees campaign development, website management, brand launch activities, content planning, sales alignment, and marketing performance reporting, collaborating closely with a marketing operations resource managing the technical infrastructure (HubSpot, GA4, GTM, web hosting, etc.).

Key Responsibilities

• Design and operate lead generation initiatives such as outbound campaigns, nurture programs, vertical and event campaigns, LinkedIn outreach, and responsive website actions to deliver measurable pipeline impact aligned with sales qualification standards.
• Strategize and manage the business aspects of the company website including messaging, user flows, landing pages, lead capture mechanisms, and campaign support to maximize conversion and lead acquisition.
• Lead the launch of the JumpxGogh brand and website ensuring messaging architecture, marketing collateral, and sales enablement tools are commercially effective and aligned with business goals.
• Develop and drive the annual and quarterly campaign roadmaps, handling audience targeting, message creation, content production, performance tracking, and optimization through all funnel stages.
• Translate JumpxGogh’s IFS delivery expertise into compelling market positioning and messaging that resonates with enterprise buyers across ERP, FSM, EAM, PSO, and other service offerings.
• Manage content production to ensure all assets support campaigns, buyers’ challenges, funnel stages, or sales strategies.
• Oversee the digital visibility strategy including SEO, AI search readiness, keyword research, content structure, and on-page optimization.
• Utilize LinkedIn as the primary B2B social platform to support organic marketing, executive presence, outreach campaigns, and content dissemination.
• Own marketing analytics, reporting, and attribution covering campaign metrics, lead progressions, pipeline influence, and ROI, collaborating with marketing ops for data infrastructure.
• Maintain strong alignment with sales, business development, and partners by ensuring proper lead qualification, follow-up, and cooperative campaigns.

Experience & Qualifications

• At least 7 years in B2B marketing roles focused on enterprise software, ERP, consulting, SaaS, or professional services sectors.
• Proven history of building and managing lead generation mechanisms directly tied to marketing qualified leads, sales accepted leads, sales qualified leads, pipeline growth, and revenue impacts with measurable results.
• Advanced proficiency with marketing automation tools (Zoho Marketing, HubSpot, Pardot, Marketo) overseeing end-to-end campaign execution including segmentation, nurturing, lead scoring, and lifecycle management.
• Experience managing B2B website platforms as lead generation tools and successfully leading brand or website relaunch initiatives.
• Strong skills in defining and owning lead handoff processes and qualification criteria in partnership with sales teams.
• Exceptional writing capabilities combined with analytic proficiency in interpreting campaign data, funnel flows, and executive reporting.

Preferred Skills & Knowledge

• Familiarity with the IFS ecosystem including IFS Cloud platform modules and marketing to asset-intensive industries such as manufacturing, utilities, energy, or construction.
• Background in partner and channel marketing, specifically with alliance programs, MDF activities, and co-marketing collaborations.
• Hands-on experience with WordPress development, landing page optimization, SEO practices, and search performance enhancement.
• Working knowledge of Zoho Marketing, LinkedIn outreach tools like MeetAlfred, HubSpot CRM, and prospecting tools such as Apollo.
• Experience collaborating with marketing or revenue operations teams on CRM integrations, dashboards, attribution models, and tracking frameworks.

Tools and Technologies

• Zoho Marketing and Zoho Campaigns for campaign management.
• HubSpot CRM for lead tracking and sales integration.
• WordPress for website content management and landing page creation.
• Google Analytics 4, Google Tag Manager, and Google Search Console for analytics and tracking.
• LinkedIn and outreach tools like MeetAlfred for social demand generation.
• Apollo or similar platforms for prospect list building and segmentation.
• Marketing dashboards and campaign analytics software for performance reporting.

Personal Attributes

• Results-driven with a commercial mindset, focused on contributing measurable impact to sales pipeline and revenue.
• Keen interest and aptitude in mastering the IFS platform and enterprise software technologies.
• Capable of working strategically with executives while also handling detailed tactical execution.
• Collaborative with sales and business development teams, confidently advocating for marketing’s definition of qualified leads and making data-backed decisions.
• Motivated to innovate and build marketing playbooks, brand presence, and demand generation from the ground up.
• Adaptable to ambiguity, able to establish clarity and direction in a newly formed organization and evolving brand environment.

Success Milestones

• Within the first 90 days: Comprehensive understanding of current marketing processes, tools, lead scoring, and brand transition needs with a developed operational plan for lead management and reporting.
• Within 6 months: Launch of a repeatable campaign schedule, defined MQL to SAL handoff, active vertical campaigns underway, enhanced sales alignment, and a marketing pipeline dashboard in place along with a website roadmap.
• Within 1 year: Achievement of a consistent, measurable demand generation engine producing qualified leads, supported sales and alliance initiatives, and delivered a credible live brand and website contributing to pipeline growth.