Relationship Manager - Ranchi

Job Overview

This position manages existing client relationships while acquiring new clients and consistently pursues achieving defined sales targets tied to these relationships.

Company Background

Birla Sun Life Asset Management Company (BSLAMC) is a leading fund manager for Birla Sunlife Mutual Funds, ranking as India's fourth largest with an average Assets Under Management (AUM) exceeding INR 1.4 trillion as of December 2015. It holds top positions including first place in Fixed Income AUM and fifth in Equity AUM nationwide. The firm’s client base expanded by 20% to approximately 2.42 million investors, securing the second rank in investor growth nationally.

BSLAMC operates across 150 locations supported by 45,000 Independent Financial Advisors (IFAs), 190 National Distributors, and 85 bank partnerships. It maintains offshore offices in Singapore, Dubai, and Mauritius and employs roughly 1,000 employees and associates. As per December 2015 statistics, the company serves over 2.5 million customers with total gross sales around INR 8.8 lakh crores.

The company offers a wide array of investment products including diversified and sector-specific equity schemes, hybrid funds, debt and treasury products, portfolio advisory for high net-worth individuals, and offshore funds for NRIs. There are about 176 schemes under management, relying on a research-driven and transparent investment philosophy.

Organizational Strengths and Challenges

• Strong focus on technology adoption to boost efficiency for all stakeholders
• Track record of product innovation, including category-defining offerings
• Robust research team dedicated to selecting optimal investment opportunities
• Established multi-channel distribution networks combining direct channels, IFAs, national distributors, and banking partners
• Active regulator engagement through leadership roles in industry bodies ensuring early adaptation to regulatory changes
• Committed people management philosophy focusing on employee satisfaction and alignment with business goals

Key challenges involve maintaining top-of-mind brand recall among distributors within a crowded product landscape, keeping abreast of dynamic market and distributor trends, and promptly resolving investor service issues.

Primary Responsibilities

• Drive continuous retail sales from existing relationships and contribute to regional targets
• Research market data to identify and acquire new clients, deliver direct sales pitches, and collaborate with channel partners to boost sales
• Understand and address distributor profiles and needs to maintain ongoing business
• Meet targets for folio additions and new Systematic Investment Plans (SIPs)
• Conduct regular meetings with distributors for engagement and support
• Lead the empanelment and activation of new distributors
• Disseminate timely updates and product information to partners
• Organize and implement training sessions and engagement initiatives for channel partners
• Ensure complete adherence to internal reporting and audit procedures
• Provide weekly sales and status reports to regional and channel heads
• Update sales portals with current data for effective tracking and analysis
• Install advertising and promotional materials to enhance brand visibility