Regional General Manager

About G'day Group

The G'day Group unites some of Australia's premier tourism brands, including Discovery Parks, G'day Parks, Wiki Camps, and Bookeasy. With a workforce exceeding 2700 people nationwide, the group oversees more than 300 holiday parks across Australia. This includes up to 100 fully owned and operated Parks and Resorts, notable sites such as El Questro, Rottnest Island, and Byron Bay. Their mission is to bring Australians closer to experience the full beauty of the country.

Currently, the group is pursuing an ambitious five-year expansion plan aimed at significantly growing its portfolio, consolidating its market leader position, and creating broad career opportunities. Investments in their people, technology, and operations underpin a vision focused on long-term success and the future of tourism in Australia.

They prioritize stewardship of some of Australia's most cherished locations, emphasizing growth that is responsible and sustainable. This involves supporting their employees, giving back to local communities, and protecting the natural environments that define each holiday experience.

Role Overview

As the Regional General Manager, you will oversee a varied portfolio of tourist parks, driving operational excellence while spearheading strategic growth initiatives to enhance long-term value. This leadership position entails translating company strategy into actionable plans, identifying growth avenues, and fostering collaboration across departments to improve performance, customer satisfaction, and asset utilization.

Reporting directly to the Executive General Manager, this role holds full accountability for the region’s financial results, operational efficiency, and asset value enhancement. The position involves strategic guidance to park teams and partnership with senior leaders in Operations, Finance, People & Culture, Marketing, Revenue, Investments, and Development.

Responsibilities

• Drive and implement the regional strategy, achieving robust financial, operational, and customer experience targets.
• Spot and cultivate growth opportunities through market analysis, commercial projects, partnerships, and developmental initiatives.
• Boost regional value by enhancing operational efficiency, increasing revenues, and optimizing asset performance.
• Contribute strategic insights for capital investment, master planning, acquisitions, and development endeavors.
• Develop and empower leadership teams by instilling accountability, offering coaching, and enhancing capabilities.
• Promote effective collaboration with internal stakeholders to optimize commercial success and operational processes.
• Guarantee that parks consistently deliver exceptional guest experiences aligned with brand standards.
• Establish and nurture productive relationships with councils, tourism organizations, community groups, and other regional stakeholders.

Candidate Profile

• Proven leadership experience in managing multiple sites or regions within tourism, hospitality, accommodation, retail, or similar customer-centric sectors.
• Strong strategic acumen with proven ability to convert strategic plans into tangible operational achievements.
• Track record of enhancing financial performance, revenue growth, and operational efficiencies.
• Experience managing regional or multi-location profit and loss responsibilities, balancing commercial and customer excellence.
• Demonstrated capability in leading, coaching, and developing high-performing teams.
• Excellent skills in stakeholder engagement and influence across organizational levels.
• Collaborative leadership approach matched with sound commercial judgment and commitment to ongoing improvement.

Benefits and Perks

• Health and Wellbeing: flexible and hybrid work options; employee assistance program; discounted private health insurance; BeWell training program; weekly yoga and walking groups; complimentary annual flu vaccinations.
• Leave Entitlements: parental, volunteer, and study leave provisions.
• Professional Growth: leadership development programs; support for external training; reimbursement of professional association fees.
• Employee Savings: discounted accommodation and experiences; salary packaging; discounts from Discovery partners; free membership to G’day Rewards; loyalty recognition benefits.

Values

The organization embodies values to support and uplift each other, embrace new ideas proactively, and commit to integrity while delivering outstanding experiences. Their culture endorses environmental, social, and governance (ESG) principles, fostering a purpose-led environment with strong investment in its people.

Conditions of Employment

Employment is contingent upon provision of consent for a Federal Police Clearance disclosing any criminal convictions. A valid driver’s license is mandatory.