Product Marketing Manager

About the Role

This opportunity is offered by a partner company based in the United States, seeking a Product Marketing Manager to drive strategic marketing efforts for innovative technology products. The position is fully remote and centers on shaping product positioning, launches, and adoption within a dynamic technological environment.

Key Responsibilities

• Design and implement go-to-market strategies for targeted products including messaging, launch preparation, and success monitoring.
• Create sales enablement tools like pitch decks, battlecards, objection handlers, and one-pagers to bolster sales effectiveness.
• Collaborate with demand generation teams to develop targeted campaigns, optimize landing pages, and execute content strategies that produce qualified leads.
• Convert technical product features into customer-centric value propositions and proof points tailored to key audiences.
• Develop frameworks for competitive intelligence and counter-positioning strategies to enhance market differentiation.
• Craft persona-driven messaging aligned with buyer journey stages to boost engagement and conversion.
• Utilize customer feedback, win/loss analysis, CRM data, and conversation intelligence to fine-tune marketing and product strategies.
• Establish and track metrics to evaluate campaign and launch performance, linking activities to pipeline growth and revenue outcomes.
• Work closely with cross-functional teams in product, sales, and marketing to ensure consistent messaging and market alignment.
• Contribute to additional marketing projects as necessary to accomplish broader business goals.

Required Qualifications

• Minimum of 5 years in product marketing, preferably in e-commerce technology, logistics, B2B SaaS, or similar tech sectors.
• Track record of creating sales enablement programs that enhance seller productivity and drive revenue increases.
• Proven capability to lead full product launch cycles from strategic planning through execution and assessment.
• Exceptional skills in messaging and positioning, able to translate complex offerings into compelling, customer-focused narratives.
• Experience conducting market research and applying insights to develop impactful strategies and competitive positioning.
• Expertise in partnering with sales, demand generation, and product teams to achieve business objectives.
• Strong data orientation linking marketing initiatives to pipeline metrics, conversions, and revenue performance.
• Excellent communication, storytelling, and presentation skills with meticulous attention to detail.
• Independent, organized, and able to prioritize effectively in a fast-moving environment.
• Proactive ownership approach with a focus on problem-solving and continuous enhancement.

Compensation and Benefits

• Competitive annual salary ranging from 89,441 to 149,069 USD, with typical offers between 89,441 and 119,255 USD based on experience and qualifications.
• Eligibility for a discretionary bonus contingent upon company performance and policies.
• Fully remote work location throughout eligible U.S. regions.
• Comprehensive medical, dental, vision, and basic life insurance coverage.
• Paid maternity and parental leaves.
• Flexible paid time off along with paid sick leave.
• Paid holidays and quarterly wellness days.
• 401(k) retirement plan including company matching contributions.
• Access to AI-enabled productivity tools from the start to support innovative and efficient workflows.
• Engagement in a collaborative, high-achievement culture emphasizing ownership, continuous learning, and career development.

Additional Information

The recruitment process utilizes AI-assisted candidate matching ensuring objective and prompt evaluation against the position's criteria. The hiring company's internal team retains full responsibility for final candidate decisions, interviews, and assessments. Applicants' personal data will be processed in compliance with relevant data protection laws, including GDPR, with transparency regarding AI tools used in the hiring process. Candidates are encouraged to inquire directly about data processing practices if interested.