Performance Marketing Specialist

About the Role

This position is crucial for accelerating UNIQLO Australia's growth through data-driven performance marketing across channels such as paid search, SEO, and programmatic advertising. The ideal candidate combines deep technical expertise with creative acumen, focusing on enhancing brand presence from the customer's viewpoint. The role extends beyond agency management to daily collaboration with teams including E-commerce, CRM, and Social to address business challenges holistically.

Key Responsibilities

• Develop and execute performance marketing strategies by planning, managing, and optimizing full-funnel campaigns on paid platforms like Meta, Google, TikTok, and Programmatic to meet traffic, conversion, and revenue goals.
• Drive creative effectiveness by evaluating and guiding the development of advertising copy, visuals, and messaging, continually refining performance through testing.
• Interpret performance data and customer behavior to produce actionable insights and recommendations enhancing business growth.
• Engage with cross-functional teams daily to align marketing priorities and foster integrated marketing efforts.
• Oversee agency partnerships by delivering clear creative direction, ensuring accountability, optimization, and alignment with corporate objectives.
• Balance immediate performance KPIs with ongoing brand development efforts targeting customer acquisition and loyalty.
• Assist in the planning and execution of major sales campaigns, seasonal events, and product launches, ensuring consistency across channels.

Required Experience and Skills

• Minimum five years in performance or digital marketing with proven success in managing and optimizing multi-channel paid campaigns.
• Hands-on expertise in crafting and refining ad copy and creative assets based on campaign results.
• Proficient use of platforms including Google Ads, Meta Ads Manager, TikTok, and programmatic advertising tools.
• Advanced knowledge of Google Analytics 4 and in-depth evaluation of campaign metrics such as CTR, CVR, and ROAS.
• Strong Excel or Google Sheets skills; familiarity with SQL or data manipulation is advantageous.
• Competence in assessing and optimizing creative components driven by performance analytics.
• Expertise in budget distribution across marketing channels in line with performance and strategic priorities.
• Experience designing and analyzing A/B tests to advance campaign effectiveness.
• Demonstrated success working collaboratively within cross-functional teams including E-commerce, CRM, Social, alongside agency partners.
• Preferably experienced within retail, e-commerce, or consumer brand sectors.
• Capability to translate corporate goals into comprehensive marketing strategies and execution plans.

Benefits and Additional Information

• Biannual performance bonuses
• Eligibility for Group Profit Sharing Scheme after one year (subject to fiscal conditions)
• Up to 34 weeks of UNIQLO Parental Leave Pay based on eligibility
• Employee discount on UNIQLO merchandise
• Access to an Employee Assistance Program for confidential support
• Availability of a multilingual learning platform encouraging continuous development
• Opportunity to work within a prominent global brand with international exposure
• Potential travel to the Tokyo Head Office via the biannual Global Convention, contingent on role and business needs
• Comprehensive and competitive employee benefits package

UNIQLO endorses an inclusive and diverse workplace and is an equal opportunity employer. Applicants must have full legal working rights in Australia.