Marketing Specialist

Role overview

The Media Park is a boutique media and marketing agency based in Newcastle, New South Wales, supporting businesses in Newcastle and surrounding areas. The agency delivers end-to-end marketing services such as social media management, content development, digital advertising, website design, and marketing strategy. It is a collaborative workplace that values creativity, strong client partnerships, and measurable outcomes.

The team is seeking a creative, well-organised, and practical Marketing Specialist to join its growing agency. This is a hands-on position covering several client accounts, with work spanning planning, creation, delivery, reporting, and direct client interaction. The role is suited to someone who understands digital marketing, enjoys working across multiple brands, and wants room to develop further in the areas they are most interested in.

Work schedule: Full time, Monday to Friday, 8:30 AM to 4:30 PM.

Location: Maryville, New South Wales, Australia.

Key responsibilities

• Develop content ideas that align with each client’s marketing direction and objectives.
• Plan, create, and schedule content for platforms including Instagram, Facebook, LinkedIn, and Google Business Profile.
• Design social posts, story assets, and campaign visuals.
• Capture and edit reel-style content using an iPhone.
• Write captions that suit each client’s tone and brand voice.
• Respond to account engagement, including comments and direct messages.
• Set up and manage Meta advertising campaigns.
• Support Google Ads activity and be open to learning this area if needed.
• Track campaign performance and suggest improvements based on results.
• Assist with email marketing work, including design, copywriting, and distribution, or be willing to learn.
• Create branded marketing collateral such as flyers, brochures, and campaign materials using Canva or Adobe tools.
• Help coordinate marketing projects and keep work moving to deadline.
• Prepare and support monthly or campaign-based reporting across a client portfolio.
• Maintain communication with clients around approvals and campaign progress.

Candidate profile

The ideal applicant will bring at least 1 year of experience in marketing, social media, or content creation, along with a relevant qualification in Marketing, Communications, Business, Design, or a related discipline. Equivalent industry experience is also acceptable.

This person should have strong written and spoken communication skills, a solid grasp of Facebook, Instagram, and LinkedIn, and familiarity with Meta Ads Manager and paid social activity. Experience with Google Ads would be an advantage, though it is not mandatory.

Strong organisation, sharp attention to detail, confidence working across multiple client industries and visual styles, and the ability to manage several projects at once are all important. A proactive attitude and willingness to learn are also expected.

What the role offers

• Opportunity to work with a diverse range of brands and industries.
• A supportive agency environment that is expanding and evolving.
• Room to build skills and move deeper into the areas of marketing that interest you most.
• A creative, collaborative workplace culture.
• Access to ongoing learning and professional development.

Additional information

Title: Marketing Specialist

Type: Full-time, on-site role.

Application note: Interested candidates can share their resume and cover letter with the employer.