Marketing Manager

About the Company

The Country Music Hall of Fame® and Museum, accredited by the American Alliance of Museums, is renowned as the Smithsonian of country music. Since its founding in 1964, this nonprofit educational institution has been dedicated to preserving the history and cultural significance of country music through an extensive collection of artifacts, exhibitions, educational programs, and publications. The Museum opened its current downtown location in 2001 with a major expansion in 2014, now offering 350,000 square feet of galleries, archives, retail stores, and event venues. It also operates notable heritage sites such as Hatch Show Print and Historic RCA Studio B, along with educational resources like the Taylor Swift Education Center and performance spaces including the CMA and Ford Theaters.

In 2024, the Museum received the National Medal of Arts - the highest honor from the U.S. government for artists and institutions - recognizing its efforts in preserving history and inspiring new generations.

Position Overview

The Marketing Manager will report to the Associate Director of Revenue Marketing and will be a vital member of the Museum's Marketing Department, which directs strategic marketing across brand, revenue, and licensing operations. This role focuses on supporting and enhancing marketing efforts for multiple revenue streams, including admissions, retail, events, dining, ticketed concerts, and memberships. The Manager will coordinate campaign timelines, media buying, budgeting, branding compliance, and collaborative initiatives with internal teams and external agencies. This position offers exposure to comprehensive marketing activities such as organic and paid media, print and digital advertising, creative direction, and financial management.

Key Responsibilities

• Oversee campaign management, ensuring timely delivery and resource allocation across divisions to boost revenue and membership engagement.
• Coordinate with cross-functional teams and outside partners to execute diverse media buys across digital, print, radio, streaming, TV, and outdoor platforms.
• Conduct market research and analyze performance data to optimize current campaigns and guide future marketing strategies.
• Manage marketing budgets responsibly to achieve effective resource use and ensure positive ROI.
• Assist with developing and launching digital, email, on-site, paid social marketing, and partnership promotional initiatives.
• Enhance the Museum's organic reach through SEO and geographic targeting to improve visibility in traditional and AI-driven searches.
• Support eCommerce activities for the Museum's online stores and social media channels.
• Explore and implement innovative marketing approaches to expand audience reach and increase revenue from ticketing, memberships, retail, F&B, and venue rentals.

Qualifications and Skills

• Bachelor's degree in Marketing, Digital Media, Communications, or a relevant discipline.
• At least 3 years of marketing experience; 1-2 years specifically in revenue or performance marketing is preferable.
• Proven ability to analyze and report on varied marketing campaigns, including digital and paid media.
• Competency with MS Office, Google Analytics, and content management systems such as WordPress and Shopify.
• Knowledgeable in SEO, paid advertising, email marketing, and social media platforms.
• Strong project management skills, meticulous attention to detail, and excellent communication abilities.
• Superior analytical, critical thinking, and problem-solving capabilities.
• Effective oral and written communication skills, including presentation and email correspondence.
• Preferred experience includes work in museum, hospitality, tourism, nonprofit sectors, ticketing, publishing, digital content, or agencies.
• Familiarity with Basecamp, BrightEdge, WordPress, Shopify, and Tessitura CRM is advantageous.

Attributes and Work Style

• Innovative self-starter with strategic thinking and strong business insight.
• Ability to handle multiple priorities, adapt quickly, and work effectively under pressure.
• Positive demeanor, eagerness to learn, with capacity to work both independently and collaboratively.

Employee Benefits

• Medical, dental, vision, and life insurance options.
• Competitive salary.
• Paid vacation, sick leave, 13 paid holidays plus 2 floating holidays.
• 401(k) plan with up to 3% employer match.
• Employee assistance program offering free counseling and legal advice.
• Eligibility for public service student loan forgiveness.
• Complimentary 24/7 downtown parking and transit benefits.
• Access to professional development opportunities.
• Free museum admission for employees and their families and guests.
• Reciprocal discounts with local cultural and entertainment venues.
• Up to 25% discount at museum retail and dining outlets.
• Invitations to special events, exhibits, concerts, and employee engagement activities.
• Flexible spending accounts (FSA) and dependent care options.
• Dog-friendly workplace.
• Community volunteering and engagement opportunities.

Equal Opportunity and Workplace Policies

The Country Music Hall of Fame and Museum is committed to fostering an inclusive workplace and does not discriminate on any basis including race, gender identity, religion, age, disability, veteran status, or other protected characteristics. The institution promotes respect, communication, and equal opportunity for all employees. All hires are subject to background checks and federal employment verification processes. The Museum maintains a drug-free work environment and prioritizes safety and security.

Application Notes

Due to the high volume of applications, only selected candidates will be contacted for interviews. Applicants must submit a resume and cover letter. Phone inquiries regarding application status are discouraged.