Marketing Manager

About the Role

This position is geared towards developing and implementing retail marketing plans that significantly enhance in-store performance, amplify product visibility, and boost sales across retail, pharmacy, and consumer venues. The focus is on personal care, beauty, wellness, FMCG, food, and lifestyle categories. The role entails close collaboration with commercial, sales, category, and brand teams to roll out impactful activations, support product launches, optimize shelf presence, and cultivate an engaging customer experience at the point of sale.

Key Responsibilities

• Create and execute retail marketing strategies aimed at increasing foot traffic, conversion rates, customer interaction, and sales in retail and pharmacy locations.
• Coordinate and implement in-store activations, promotional campaigns, product sampling, bundled offers, and brand-led initiatives to boost product visibility and shelf performance.
• Lead product launch activities involving display design, promotional mechanisms, planogram assistance, and launch visibility across pertinent categories.
• Formulate and assess channel-specific marketing plans customized for retail, pharmacy outlets, supermarkets, convenience stores, and other consumer touchpoints.
• Drive both in-house and partner brand promotions via targeted in-store campaigns, digital activations, seasonal promotions, and initiatives enhancing customer engagement.
• Work in conjunction with sales and category teams to synchronize marketing efforts with store objectives, product priorities, stock levels, and commercial goals.
• Analyze sell-through data, market trends, consumer behavior, and competitor activities to uncover opportunities and fine-tune retail marketing strategies.
• Collaborate with Sales, Visual Merchandising, Supply Chain, Category, and Brand teams to guarantee smooth deployment of retail marketing projects, displays, promotions, and product availability.
• Facilitate employee engagement through product trainings, brand educational programs, incentive plans, and in-store competitions to boost product recommendations at the point of sale.
• Organize retail events, brand days, product sampling initiatives, seasonal activations, and promotional activities to reinforce brand presence and engage customers.
• Maintain uniform brand visibility, pricing communication, shelf placement, and promotional execution across all retail outlets.
• Assess campaign effectiveness using sales metrics, consumer feedback, sell-out reports, and ROI evaluations, offering suggestions for future improvements.

Required Qualifications and Skills

• A Bachelor’s degree in Pharmacy, Marketing, Business Administration, Retail Management, or related disciplines.
• Preferred background in Pharmacy, Life Sciences, Consumer Goods, or FMCG sectors.
• Between 7 to 15 years of pertinent experience in retail marketing, trade marketing, FMCG, personal care, beauty, wellness, food, consumer goods, or pharmacy retail environments.
• Proven experience managing in-store activations, product launches, promotional campaigns, and retail/channel marketing projects.
• Prior exposure to pharmacy, supermarket, FMCG, personal care, or beauty retail channels is advantageous.
• Fluency in both Arabic and English languages is essential.