Marketing Manager

Overview

Midea Caucasus, representing the Midea brand in the Caucasus region since 2007, delivers accessible building technology products on the Azerbaijani market. Operating with a commitment to environmentally friendly and energy-efficient solutions, it is a leading electro-technical equipment manufacturer. Established locally in Baku in 2023, Ltd MICA handles B2B distribution, partner assistance including after-sales and warranty service, and project consulting.

Role Summary

The Marketing Manager position is a full-time, onsite role located at Demirci Tower in Khatai, Baku. The primary responsibility is to devise, execute, and oversee marketing strategies that enhance brand recognition, attract customers, and foster business expansion. The role entails campaign management, market trend analysis, and collaboration with multiple teams to guarantee successful initiatives.

Responsibilities

• Create marketing plans and budgets tailored to the local market.
• Oversee implementation and adhere to marketing calendars and objectives.
• Coordinate comprehensively with outsourced digital marketing agencies.
• Manage the development and delivery of campaigns, content, and digital programs.
• Ensure quality control, timely execution, and outcomes assessment.
• Organize seminars, workshops, and additional promotional events.
• Track and analyze campaign results for optimal return on investment.
• Maintain consistent brand positioning across communication platforms.
• Localize global marketing materials appropriately.
• Conduct market, competitor, and trend analyses to identify opportunities and recommend solutions.
• Oversee marketing processes and monitor key performance indicators.
• Compile and present monthly marketing performance reports with analytical insights to management.
• Maintain regular communication with the Georgia office.
• Manage marketing budgets efficiently and optimize costs.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Business, Communications, or relevant field; Master’s degree is an advantage.
• A minimum of five years’ experience in marketing, obligatory channel marketing experience, preferably in the HVAC sector.
• Demonstrated success in planning and implementing effective marketing campaigns.
• Comprehensive knowledge of digital marketing tools and channels.
• Excellent communication skills, both written and interpersonal.
• Proficiency in marketing software, including Google Analytics, social media management platforms, and CRM systems.
• Strong analytical capabilities to interpret data and generate actionable insights.
• Excellent project management abilities and comfortable working in a dynamic setting.
• Creativity, attention to detail, and a results-oriented mindset.

Additional Details

• Working Days/Hours: Monday to Friday, 10:00 AM to 6:00 PM.
• Salary Range: 1500 to 2000 AZN monthly, with individual expectations taken into account.
• Probation Period: Three months.
• Perks: Team building activities, various professional development opportunities, complimentary coffee and tea.

Location

Khatai district, Demirci Tower, Baku, Azerbaijan.