Marketing Manager

About Bellwood

Bellwood specializes in creating bespoke software solutions for businesses facing complexities beyond the capabilities of standard off-the-shelf software. Our mission is to be recognized as the most reliable partner for building and scaling software products, serving mid-market companies that have outgrown their current tools as well as large enterprises requiring trusted engineering collaborators for critical systems delivery. With a 30-member team primarily based in the US and Canada and rooted in Atlanta, Bellwood has received accolades such as Inc. 5000 and Clutch 100. We aim to expand to over 70 full-time employees in the next two years, with marketing playing a vital role in driving inbound growth.

The Role

The Marketing Manager will take full ownership of Bellwood's marketing initiatives, leading execution across content creation, channel management, paid advertising, and website optimization to produce a qualified sales pipeline. Reporting to the Head of Revenue, this hands-on position is essential to delivering a consistent, aligned go-to-market strategy throughout 2026.

Key Responsibilities

• Create, edit, and publish blog posts and comprehensive content aligned with SEO cluster strategies, managing the publishing schedule to prioritize impactful materials.
• Craft all written content in Bellwood's brand tone, characterized by care, commitment, and curiosity.
• Design supporting visuals for blogs, social media, and paid advertising using tools like Canva or Adobe Express, ensuring brand consistency.
• Manage technical and on-page SEO aspects including metadata, heading structure, schema markup, sitemap, and internal links.
• Implement updates and adjustments on the WordPress site, such as landing pages, copy revisions, CTAs, and design tweaks, following a staging review process.
• Develop and optimize critical conversion-focused pages, including project initiation and diagnostic audit landing pages.
• Handle business listings and local presence to improve discoverability.
• Continuously track organic search performance and enhance pages accordingly.
• Manage paid advertising campaigns across Google, LinkedIn, Meta, and more within budget parameters, targeting Bellwood’s ideal customers.
• Monitor key metrics like cost-per-click and cost-per-qualified-lead, adjusting spend to maximize performance.
• Collaborate with the Head of Revenue on quarterly budget adjustments informed by lead generation economics.
• Maintain thorough marketing performance reports linking marketing activities to qualified leads and pipeline impact.
• Communicate ongoing successes and challenges proactively and on a regular schedule.
• Ensure marketing efforts remain integrated with CRM and marketing automation systems (HubSpot) to maintain a clean lead flow.
• Support logistics, follow-ups, and lead capture at conferences and events.
• Execute brand awareness activities at local events and on LinkedIn, maintaining a consistent and professional external image.

Candidate Profile

• 4 to 7 years of hands-on B2B marketing experience, preferably within technology or software services sectors.
• A strong focus on performance marketing measured by leads, pipeline contributions, and revenue generation.
• Full-stack marketing generalist capabilities, including direct involvement in content creation, SEO, paid advertising, and website management.
• Competent in technical and on-page SEO execution or management.
• Ownership mindset and proactive communication skills, regularly updating on status, results, and obstacles.
• Analytical aptitude comfortable with metrics, dashboards, and data-driven budget allocation.
• Disciplined execution to prioritize work effectively and consistently advance multiple projects.
• Brand awareness ensuring all content reflects Bellwood’s caring, committed, and curious voice tailored to target audiences.
• Experienced with Google Ads, Google Analytics, Google Tag Manager, HubSpot, WordPress, and related marketing technologies, capable of independently managing them from an operations standpoint, including making site changes on WordPress.

Performance Goals (First Year)

• Increase qualified inbound leads (MQLs) and marketing-attributed discovery calls in line with 2026–27 targets.
• Improve and track cost-efficiency per qualified lead across various marketing channels.
• Publish priority content such as pillar pages, cost guides, and vendor evaluation pieces that rank well.
• Consistently deliver the content calendar in scheduled priority order.
• Build and maintain conversion-focused webpages supported by a robust technical SEO foundation.
• Launch, measure, and refine paid campaigns aligned with cost-per-lead objectives.
• Ensure marketing operations function reliably with strategic oversight from leadership.

Organizational Structure

• Direct Report: Head of Revenue
• Collaborators: CEO (content and brand voice), Engineering and delivery teams (client and project content), Sales (pipeline and lead management)
• Role: Individual contributor overseeing all marketing execution

Compensation and Benefits

• Employment Type: Full-time, remote with occasional travel for company retreats and events
• Salary Range: $85,000–$110,000 annually
• Performance Bonus: 10–15% based on meeting MQL and pipeline generation objectives, resulting in on-target earnings between $95,000 and $125,000
• Benefits Package: Includes subsidized medical, dental, and vision insurance; open paid time off; short and long-term disability insurance; 401k plan; profit sharing; referral bonuses; and company retreats

Join Us

Become part of Bellwood’s dedicated team and use your marketing expertise to drive growth and innovation. We welcome your application and look forward to your contribution in shaping software solutions for complex business challenges.