Lead Generation Specialist

About Broadridge and the Role

At Broadridge, we cultivate a workplace where empowering individuals to achieve more is paramount. If advancing your career while assisting others interests you, join our team.

Position Overview

The Lead Generation Specialist is part of Broadridge’s LeadGen team under the Global Sales, Marketing and Solutions unit, reporting to the Head of International Lead Generation. The role focuses on identifying prospective clients, producing new business leads, and progressing those leads through the sales funnel. Close collaboration with sales and marketing teams is essential to meet the company’s sales objectives.

Key Responsibilities

• Align Broadridge solutions with client challenges, employing detailed knowledge and evidence to demonstrate how our offerings address customer needs.
• Generate and nurture leads to develop relationships with potential sales prospects.
• Partner with sales and marketing departments to strategize on achieving sales targets.
• Maintain and manage a pipeline of interested prospects, coordinating with sales executives on next steps.
• Identify and implement lead-generation best practices to enhance the company’s approach.
• Utilize tools such as Salesforce, cold calling, and email campaigns to create new sales opportunities.
• Develop lasting, trust-based relationships with prospects to effectively qualify leads.
• Proactively discover new market opportunities to grow the business.
• Arrange meetings between sales representatives and prospective clients.
• Monitor and report progress towards attaining sales goals.
• Manage leads and sales tasks using CRM software.
• Stay informed about market trends, competitors, and industry changes.
• Participate in networking events and trade shows to foster connections and gather leads.
• Provide timely reports on sales activities and outcomes to leadership.

Candidate Profile

• Minimum of three to four years of relevant experience.
• Bachelor’s degree required.
• Proficient in Salesforce or comparable CRM tools.
• Multilingual abilities, especially Mandarin and Cantonese, are an advantage.
• Experience in client services or sales support roles is beneficial.
• Excellent verbal communication skills, capable of clearly conveying information to engage attention and secure buy-in; equally adept at written communication.
• Strong persuasion skills with the ability to influence others’ perspectives and behaviors.
• Active listening skills, including understanding others’ viewpoints fully and asking clarifying questions appropriately.
• Service-oriented mindset with an inclination to seek ways to assist proactively.
• Resilience in handling rejection and persistence in overcoming objections.

Work Environment and Culture

Broadridge is committed to creating a collaborative, inclusive, and respectful workplace that allows employees to be authentic and excel. We value diverse perspectives and strive to provide a safe and supportive community where everyone feels recognized and appreciated.

Recruitment Process Note

Our hiring process may involve AI-assisted tools to support application review and evaluation. Final employment decisions include human oversight to maintain fairness and compliance with legal standards. Transparency and honesty in your application are critical, as any false information may lead to disqualification.