Lead Generation Executive

About PrepX InfoTech

PrepX InfoTech is an emerging IT solutions provider offering services such as website and mobile app development, custom software solutions, IT staff augmentation, dedicated development teams, and digital transformation projects. The company collaborates with startups, SMEs, and large enterprises aiming to create innovative digital products and scalable technological solutions. Its goal is to provide superior software quality, excellent customer service, and sustainable business value through innovation and operational excellence.

Position Overview

This full-time role operates remotely and requires 3 to 5 years of relevant experience. The Lead Generation Executive will be responsible for identifying and qualifying new sales leads through detailed online research, outbound communications, and engagement across a variety of channels. The role demands thorough market research to comprehend target sectors, precise maintenance of lead data, and proactive nurturing of prospective customers via emails, phone calls, and social media platforms.

Key Responsibilities

• Conduct comprehensive market analysis to pinpoint target industries and customer segments.
• Maintain and update accurate lead databases to ensure organized prospect information.
• Engage prospects continuously through email campaigns, phone conversations, and social networking sites.
• Collaborate closely with sales and marketing teams to foster pipeline growth and coordinate appointment and demo scheduling.
• Provide evaluative feedback on lead quality to refine acquisition strategies.
• Monitor key performance indicators and optimize lead generation tactics for increased effectiveness.
• Utilize CRM platforms effectively to manage prospect data and generate detailed reports.

Qualifications and Skills

• Demonstrated expertise in new lead generation via prospecting, qualifying, and nurturing potential clients.
• Ability to perform detailed market research and competitive analysis.
• Strong communication skills, enabling clear and persuasive outreach and collaboration.
• Fundamental sales knowledge, including understanding of sales funnels and appointment setting.
• Experience in B2B lead generation or inside sales, familiarity with CRM and lead management systems.
• Analytical mindset with problem-solving capability and resilience in managing rejection.
• Self-motivated and able to work independently within a remote environment.
• Preferred education: Bachelor's degree in Business, Marketing, Communications, or a related discipline, or comparable practical experience.