Growth Product Manager

About SiFi

SiFi is a Saudi Arabia-based financial technology company dedicated to simplifying finance for organizations of all sizes. Our platform enables companies to issue corporate cards with precise real-time controls, manage expenses efficiently, and automate complex financial workflows. We serve some of the region's most ambitious organizations and are rapidly expanding across cards, payments, and AI-driven financial management solutions. Our team thrives on ownership, rapid execution, and innovation.

Role Overview

We seek a Growth Product Manager to become an integral part of our product team. Reporting directly to the Director of Product, you will assume full responsibility for critical growth-related product areas including customer acquisition, onboarding, rewards management, subscription handling, and user base expansion. This role blends deep customer empathy with strong strategic thinking and precise execution.

Key Responsibilities

• Develop AI-driven applications that support growth workflows company-wide, such as creating self-service landing page prototypes, autonomous paid advertisement experiment agents, and large language model copilots for sales content creation.
• Drive product-led growth by designing and delivering features, workflows, and freemium models that boost customer renewals, referrals, expansion revenue, and Net Promoter Score.
• Establish and monitor key performance indicators and product metrics to inform data-driven decisions and continual feature optimization.
• Lead multidisciplinary teams to deliver impactful product enhancements and growth initiatives, collaborating closely with engineering, design, marketing, and business groups to define requirements and improve qualified lead generation through go-to-market channels.
• Host and facilitate scrum ceremonies including sprint planning, reviews, and retrospectives to maintain smooth collaboration and iterative improvement.
• Leverage both business insight and technical expertise to build valuable internal tools (e.g., sales process automation) and enhanced customer-facing applications (e.g., optimized user workflows).
• Design and execute rigorous experiments such as A/B testing, feature flag rollouts, and pilot programs, setting clear hypotheses and measuring success to share outcomes across the organization.
• Maintain and execute a customer-focused product roadmap aligned with company priorities from concept to launch.
• Conduct qualitative research including customer interviews, surveys, and usability testing, alongside quantitative analysis of product usage to uncover improvement opportunities.
• Mentor and support other product managers across teams, fostering collaboration and effective delivery.
• Document critical aspects of the product development lifecycle, including best practices in user research and product discovery.
• Engage external partners like rewards vendors, payment processors, and fintech collaborators to explore integration and growth opportunities.
• Design and implement growth-oriented tools and entry experiences that capture demand, qualify leads, and minimize barriers from initial contact to product activation.
• Promote a culture centered on innovation, experimentation, and continuous enhancement to sustain competitive advantage.
• Stay informed about AI technologies, growth strategies, and market competitors to continually elevate SiFi’s product offerings.
• Ensure all product decisions comply with relevant regulations, including guidelines from the Saudi Arabian Monetary Authority and company policies.
• Uphold and embody SiFi’s core company values.

Requirements

• Minimum of 3 years’ experience in product management, founding, or consulting roles; exceptional candidates with less experience may be considered.
• Strong passion for artificial intelligence, demonstrated through hands-on projects, prototypes, side ventures, or ongoing engagement with current AI research and tools.
• Previous experience in marketing or marketing technologies, with a preference for backgrounds focused on organic growth channels.
• Proven leadership in cross-functional teams delivering measurable outcomes.
• Analytical and problem-solving abilities with a strong data-driven approach.
• Excellent skills in drafting clear product requirement documents and effectively communicating product strategy to leadership and cross-departmental teams.
• Fluency in English is required; proficiency in Arabic is advantageous.

Benefits

• Opportunity to shape the future of fintech in Saudi Arabia by working with a world-class, innovative team.
• Contribute to the creation of products that streamline how businesses manage and transfer funds.
• Be part of a culture that values autonomy, rapid progress, and impactful work over cumbersome bureaucracy.
• Competitive salary package, equity options, and significant growth potential.