Funnel Strategist

About the Company

We have revolutionized marketing by developing a unique marketplace for future customers, allowing businesses to purchase leads with complete transparency and predictability, much like shopping for products online. As the leading lead marketplace in the USA, we are rapidly expanding.

Role Summary

We seek a Funnel Strategist responsible for managing the top of our acquisition funnel. Your role involves designing, testing, and optimizing funnels that convert cold audiences into qualified leads and scheduled sales calls. Our growth is constrained not by budget but by how efficiently we deploy new funnels, hooks, offers, and angles, and your mission is to eliminate this bottleneck.

Key Responsibilities

• Create fully functional funnels from inception—including opt-in pages, lead magnet sequences, webinar and video sales letter funnels, call-booking funnels, and follow-up flows—handling the entire process solo.
• Continuously generate and evaluate innovative marketing hooks, angles, and offers on an ongoing basis rather than quarterly cycles.
• Develop engaging lead magnets to transform cold traffic into leads desired by the sales team.
• Build funnels that reliably convert leads into booked sales calls, taking full ownership of the conversion metrics.
• Conduct weekly competitor funnel analyses to capture trends and implement superior versions swiftly.
• Repurpose effective funnel strategies from related industries to enhance our market offerings.
• Quickly execute experiments, collaborate with paid traffic teams for insight-driven optimizations, discard ineffective ideas promptly, and aggressively expand successful funnels.
• Work closely with paid media, sales, and design teams, maintaining involvement until funnels are live and measurable, avoiding hand-off gaps.
• Monitor crucial funnel metrics such as cost per lead (CPL), conversion rate (CVR), show rate, and booked call rate to proactively adjust strategies.

Candidate Requirements

• At least three years' experience creating high-performance funnels and landing pages directly contributing to revenue generation in a direct-response context.
• Advanced knowledge of direct-response marketing principles and conversion psychology with the ability to explain the reasons behind conversion success.
• Proficiency in funnel-building platforms such as ClickFunnels, GoHighLevel, Webflow, or comparable tools, with a hands-on approach to building rather than delegating.
• Experience working with Meta Ads, Google Ads, and understanding essential funnel KPIs including CPL, CPA, CVR, CAC, and ROAS, collaborating effectively with traffic teams.
• Background in designing and analyzing meaningful A/B tests that influence subsequent funnel decisions.
• Strong copywriting skills focused on concise, benefit-driven content for landing pages, lead magnets, and hooks without superfluous details.
• English proficiency at C1 level or higher to effectively target the US market with precisely crafted headlines, hooks, and calls to action.
• Comfort using AI tools to significantly enhance funnel, copy, and asset production.
• High accountability and confident decision-making in rapidly changing and ambiguous environments.

Desirable Skills

• Prior exposure to lead generation, marketplaces, real estate, coaching, or high-ticket B2C/B2B funnels.
• Documented success working alongside media buyers to scale paid advertising budgets profitably rather than relying solely on organic optimizations.
• Experience with video sales letters (VSLs), webinars, and extended direct-response marketing methods.
• Familiarity with AI-based copywriting, page creation, and iterative creative workflows.
• A strong design sensibility enabling the creation of polished pages independently without waiting on design support.

Onboarding and Performance Expectations

• Immediate access to systems with rapid familiarization and a live funnel launched in the first week.
• Within the first week: comprehensive audit of all existing funnels to benchmark CPL and booked-call economics, identifying five primary funnel leak points based on data.
• Within the first month: launch a new funnel from scratch, conduct at least three tests on angles, hooks, or offers versus controls, and eliminate or scale based on outcomes.
• Within the first quarter: achieve at least one new funnel outperforming the control on scaled paid spending, have a competitor-inspired funnel live, and maintain a turnaround time from concept to live funnel under seven days.

Remuneration and Benefits

• Competitive fixed base salary exceeding market averages.
• Work remotely with preference for candidates based in the CIS & Europe regions; applicants from the Philippines and Indonesia are also welcomed, with a daily overlap of four or more hours with Asia/Dubai (UTC+4) time zone required.
• Fifteen days of paid vacation and five paid sick days per year.
• Ownership of the funnel layer in a product-driven, AI-empowered marketplace where your work directly impacts revenue growth.
• Opportunity for high autonomy and low bureaucracy with genuine authority over the funnel's testing and direction roadmap.
• Access to unlimited learning resources including paid courses and books to support career growth.
• A strong, fast-moving, and supportive team environment.
• Embedded AI tools across prospecting, research, and workflow processes to maximize productivity.

Additional Information

This role is unsuitable for individuals who maintain only a limited number of landing pages and consider that a funnel strategy, rely heavily on briefs and other team members to build funnels, lack experience fixing funnel issues in real time, or prefer to conduct trivial tests rather than developing offers and hooks. This position demands proactive discovery of winning strategies and hands-on funnel building.