Freelance Brand Designer

About Mindrift and the Tendem Project

Mindrift facilitates connections between professionals and innovative technology initiatives worldwide, aiming to support the creation of advanced AI technologies by integrating expert knowledge with AI development efforts. Currently, Mindrift seeks a skilled Brand Designer to join the Tendem project, to craft compelling visual identities that elevate real-world brands and products.

Role Overview

This part-time freelance opportunity calls for an expert brand designer dedicated to developing and maintaining cohesive brand assets, visual systems, and consistent aesthetics that resonate across multiple platforms and mediums. The ideal candidate will function as the visual architect and gatekeeper ensuring the brand is represented accurately and strikingly.

Primary Responsibilities

• Design and establish core brand assets such as logos, comprehensive visual identities, and rich color palettes.
• Organize and deliver various versions of key brand elements systematically.
• Serve as the brand consistency guardian across all materials including social media kits and pitch presentations.
• Construct scalable and sustainable visual systems that are up-to-date with modern design trends.
• Guarantee that visual quality and brand representation are consistent and flawless across digital and print media.

Required Qualifications and Experience

• Minimum of two years' experience in brand or graphic design, art direction, or visual communications preferred.
• Bachelor's or Master's degree in Graphic Design, Visual Arts, Communication Design, or related fields is advantageous.
• Demonstrated experience with brand identity, logo creation, and comprehensive brand guidelines showcased in a strong portfolio.
• Strategic mindset with meticulous attention to detail and ability to independently produce enduring visual identity systems.

Technical Skills

• Advanced skills in creating brand identity assets from scratch including scalable logos, distinctive color schemes, and typography systems.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for design creation and asset management.
• Ability to consistently translate brand elements across digital formats and print materials.
• Expertise in developing and organizing brand guidelines, style guides, and structured asset libraries for team utilization.

Additional Requirements

• Strategic, detail-oriented approach focused on long-term brand value.
• Commitment to upholding visual consistency and acting as a brand gatekeeper.
• Self-motivated and capable of independently resolving challenges to deliver high-quality brand assets.
• Proficient English communication skills at upper-intermediate level (B2) or higher.
• Include portfolio of branding work with your application demonstrating logos, identity systems, and brand guidelines.

Working Hours and Compensation

The role demands approximately 10-20 hours weekly during periods of active project work, though this varies based on project needs and is not guaranteed. Compensation can reach up to $50 per hour depending on the contributor’s expertise and productivity level, subject to variations based on project specifics.