Field and Experiential Event Manager

About Fello

Fello is a fast-growing, venture-backed profitable SaaS company creating a next-generation real estate agent platform. Our solution integrates data intelligence, conversational AI, and marketing automation to empower real estate teams to engage clients effectively and scale operations. Central to our platform is Felix, an AI assistant that manages follow-ups across calls, texts, and emails, enabling teams to focus on growth rather than repetitive tasks.

Role Overview

We seek a strategic and tactical experiential marketing leader to own the planning and execution of Fello’s most impactful in-person events. This includes our flagship conference (FelloCon), Tier 1 industry conferences, executive masterminds, and regional gatherings. You will define our event presence and experiences that elevate brand awareness, build customer relationships, and generate business pipeline. Success requires balancing high-level strategic vision with hands-on event delivery in a fast-paced SaaS environment. Note that digital events remain managed by another team member.

Key Responsibilities

• Develop and drive Fello's strategy and yearly schedule for in-person events, prioritizing those with maximum ROI and business impact.
• Collaborate cross-functionally across Marketing, Sales, Customer Success, and Partnerships to optimize event outcomes.
• Lead the design, planning, and flawless execution of FelloCon, creating memorable programming, speaker lineups, sponsorships, and content with a long-term vision for this to become a premier industry event.
• Manage Fello’s presence at major conferences and sponsorships, crafting unique onsite experiences including customer activations, executive meetings, and speaking engagements.
• Organize executive masterminds, customer roundtables, and regional events that foster meaningful peer networking and curated attendee groups, scaling these models sustainably.
• Oversee event budgets, timelines, vendors, and build repeatable processes to support scalability and operational excellence.
• Use data and attendee feedback to continuously evaluate event success based on pipeline generation, revenue impact, and engagement.

Qualifications

• 6 to 9 years in event, experiential, or field marketing, preferably within growing B2B SaaS companies.
• Proven success developing and managing company-hosted events and large-scale conferences that drive measurable business outcomes such as pipeline and brand growth.
• Strong project management abilities, communication skills, and a detail-oriented approach.
• Strategic thinker willing to dive into execution, comfortable with both leadership and hands-on responsibilities.
• Experience leveraging AI tools to enhance planning, analysis, and productivity is a plus.
• Preferred: Bachelor’s degree in Marketing, Business, or a related discipline.
• Preferred experience in PropTech, Real Estate, or SaaS sectors.
• Familiar with event technologies, marketing automation, and project management platforms such as Asana or ClickUp.

Benefits

• Competitive salary with comprehensive benefits.
• Fully remote work environment with flexible scheduling supporting work-life balance.
• Opportunities for career growth and professional development.
• Health, dental, and vision insurance plans.
• Generous paid time off and holidays.
• Supportive and collaborative team culture valuing innovation.
• Equity ownership options to participate in company success.
• Work on advanced AI-driven products shaping the real estate industry.