Digital Marketing Specialist

Role Overview

We are seeking a skilled Digital Marketing Specialist (Marketing Analyst II) for a 6-month contract position located in Toronto, ON with a hybrid work model requiring 2 days onsite per week. The role offers an hourly rate between CAD 40 and CAD 43. This position is ideal for marketing professionals who can thrive in a fast-paced environment and are passionate about driving impactful digital campaigns.

Key Responsibilities

• Implement and fine-tune digital marketing campaigns across various channels.
• Assist with campaign planning, development of media briefs, creative evaluation, and quality assurance processes.
• Collaborate with external agencies and internal cross-functional teams to ensure successful campaign execution.
• Oversee content approvals, handle legal and compliance verifications, and manage translation workflows.
• Monitor campaign performance metrics and deliver insightful recommendations for improvement.
• Plan and carry out A/B testing strategies to boost engagement and conversion rates.
• Support budget management including tracking and forecasting activities as part of marketing operations.
• Maintain thorough documentation for campaigns and adhere to marketing best practices.

Candidate Profile

• Possesses 1 to 3 years of experience in digital marketing.
• Experienced in managing marketing campaigns and projects from inception through completion.
• Proficient in executing Paid Search and Paid Social Media campaigns.
• Familiar with direct response marketing tactics and conversion rate optimization techniques.
• Demonstrates strong analytical capabilities and expertise in reporting.
• Exhibits excellent organizational skills and stakeholder management expertise.
• Possesses effective written and verbal communication abilities.
• Holds a degree or certificate in Marketing, Communications, or a closely related field.

Preferred Qualifications

• Previous experience working within an agency environment.
• Working knowledge of Adobe Analytics or other web analytics platforms.
• Exposure to CRM systems and marketing technology tools.
• Experience with Agile marketing methodologies.
• Copywriting skills tailored for digital advertising and social media content.

Ideal Attributes

The ideal candidate is meticulously organized and detail-oriented while managing multiple campaigns concurrently. They are proactive, inquisitive, team-oriented, and adept at adapting to shifting priorities without compromising on quality outcomes.