Digital Marketing Manager

About Xalgorix

Xalgorix is an AI-driven autonomous platform specializing in penetration testing that validates security issues by generating and testing real-world exploits. Tailored for security teams, penetration testers, and bug bounty hunters, it enhances reconnaissance, exploit validation, and security reporting. By minimizing false positives, the platform helps organizations concentrate on actual, exploitable vulnerabilities and prioritize remediation effectively. It focuses on automation, precision, and actionable cybersecurity insights.

Role Overview

The Digital Marketing Manager will helm the strategic planning and implementation of digital marketing efforts to enhance brand visibility, generate high-quality leads, and amplify customer engagement. Operating fully remotely, the role involves orchestrating multi-channel marketing campaigns, managing the social media footprint, optimizing the performance of websites and landing pages, and overseeing key performance indicators to maximize return on investment. Close collaboration with sales and product teams is essential to synchronize messaging, develop cybersecurity-focused content, and drive demand generation. Daily functions include operating marketing tools, interpreting campaign analytics, creating marketing schedules, and refining tactics based on analytical feedback and strategic objectives.

Qualifications

• Extensive expertise in digital marketing and the execution of integrated marketing campaigns.
• Proficiency in social media marketing to cultivate brand presence and engagement across leading platforms.
• Strong background in lead generation with an emphasis on funnel creation and optimization to attract and convert qualified leads.
• Experience in web analytics using platforms like Google Analytics for performance monitoring and enhancement.
• Prior experience in B2B or marketing within cybersecurity or technology sectors is highly regarded.
• Excellent analytical capabilities, communication skills, and project management expertise, enabling effective cross-functional teamwork.
• Knowledge of marketing automation platforms, CRM systems, SEO/SEM techniques, and email marketing tools is advantageous.
• A bachelor’s degree in Marketing, Business, Communications, or related disciplines, or equivalent hands-on experience.