Digital Marketing Manager

About Condé Nast

Condé Nast is a leading global media company renowned for producing premium content across print, digital, video, and social media platforms. With a reach exceeding one billion consumers in 32 countries, the company boasts an impressive portfolio including iconic titles such as Vogue, Vanity Fair, GQ, The New Yorker, Wired, Allure, Bon Appétit, and Condé Nast Traveler, among others. It operates in diverse markets including the US, UK, China, India, and more, combining global scale with local partnerships.

Role Overview

Based in London, the Digital Marketing Manager will be instrumental in shaping and executing Condé Nast's digital marketing strategies to fuel growth across subscription, membership, and e-commerce businesses. This position emphasizes data-driven decision-making to manage paid media campaigns, optimize channel performance, and enhance customer acquisition and retention metrics.

Key Responsibilities

• Develop comprehensive digital marketing strategies encompassing paid, owned, and earned media to drive brand awareness and consumer acquisition across all relevant channels.
• Lead the execution and management of marketing campaigns, overseeing budgets to achieve key performance indicators and revenue goals, while ensuring adherence to timelines and quality standards.
• Collaborate closely with Partnerships and CRM teams to integrate cross-channel marketing initiatives, offering strategic guidance to maximize business impact and growth opportunities.
• Serve as the expert in paid media strategies, monitoring channel effectiveness and continuously optimizing to enhance ROI, customer acquisition cost (CPA), and lifetime value (LTV).
• Work with analytics teams to regularly evaluate performance metrics and identify insights, employing data to refine strategies and conducting test-and-learn experiments to guide future campaigns.
• Engage with data intelligence and CRM teams to ensure accurate audience targeting and optimal campaign configurations leveraging customer data platforms.
• Partner with creative teams and external vendors to develop compelling marketing assets that align with brand standards and drive campaign effectiveness.
• Forecast future performance trends and advise on strategic plan adjustments based on market developments and emerging marketing opportunities.

Candidate Profile

• Minimum of 7 years managing and optimizing digital paid media campaigns across platforms including Meta, Google, and TikTok, with proven capability in handling substantial advertising budgets and delivering ROI.
• Experience in client-side marketing within fast-paced B2C or DTC environments, ideally in sectors such as fashion, beauty, tech, or media.
• Familiarity with managing affiliate marketing programs like AWIN or Impact.
• Proven success managing external agencies and vendor relationships from briefing through budget management to performance review and optimization.
• Strong track record developing integrated marketing strategies that achieve acquisition and retention KPIs such as CPA and LTV.
• Deep understanding of holistic marketing mixes, including digital, CRM, partnerships, print media, and event marketing.
• Highly organized, commercially minded, and capable of balancing multiple priorities with project management and team mentoring skills.
• Collaborative team player with excellent interpersonal skills for navigating cross-functional priorities.
• Data-savvy marketer skilled at leveraging analytics tools to uncover insights, improve attribution models, and enhance overall marketing effectiveness.

Employee Benefits

• 25 days of annual leave plus bank holidays, with extra days available for relocation or voluntary work.
• Access to competitive pension plans, Bupa Private Healthcare, interest-free season ticket loans, and eye care benefits.
• Supportive work environment offering core working hours, 10 remote work days per year, employee assistance programs, corporate gym memberships, and cycle-to-work schemes.
• Pet-friendly office policies along with access to discounts and magazine subscriptions to stay connected with the brand.
• Professional development through the Condé Nast Learning Hub featuring extensive courses and training in multiple languages.
• Involvement in Employee Resource Groups to foster community engagement and share ideas across the global workforce.

Equal Opportunity Statement and Hiring Process

Condé Nast is committed to equal opportunity employment, reviewing all qualified applicants without bias related to protected characteristics. All applications are individually assessed by talent team members, without reliance on AI screening tools. Candidates are encouraged to submit a CV along with a cover letter or portfolio that demonstrates their fit and enthusiasm for the role.