Digital Marketing Coordinator D2C

Position Overview

Seeking a detail-focused and well-organized Digital Marketing Coordinator to support the seamless execution of digital campaigns within the Direct-to-Consumer (D2C) department. This role entails managing campaign operations, coordinating creative assets, maintaining marketing calendars, preparing reports, and facilitating cross-team collaboration across Paid Search, Paid Social, Retail Marketing, and broader D2C initiatives.

Key Responsibilities

• Coordinate digital marketing asset delivery among internal departments, agencies, and creative partners.
• Assist in campaign configuration, quality assurance, review, and approvals for Paid Search, Paid Social, Retail, and other digital channels.
• Maintain and update marketing schedules, campaign timelines, and promotional plans.
• Generate weekly, monthly, and ad hoc performance reports covering campaign pacing and business insights.
• Ensure timely and accurate campaign launches through detailed project tracking and communication.
• Collaborate with Creative, Merchandising, Ecommerce, Analytics, and Retail Marketing teams to align campaign goals.
• Support local retail marketing efforts such as store openings and promotions.
• Track campaign performance trends and suggest optimization strategies.
• Organize campaign documentation, creative asset libraries, trackers, and workflows.
• Contribute to strategy development and execution across Paid Search, Paid Social, Ecommerce, and D2C channels.
• Manage approval and feedback processes between stakeholders, agencies, and channel partners.
• Participate in regular business reviews, planning sessions, and seasonal campaign development.

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field.
• 1 to 3 years experience in digital marketing, ecommerce, retail marketing, or marketing coordination.
• Strong organizational and project management skills with keen attention to detail.
• Proficiency managing timelines, approvals, and workflows across multiple marketing campaigns.
• Knowledge of digital marketing channels including Paid Search, Paid Social, Ecommerce, and Retail Marketing.
• Experience working with marketing calendars, campaign operations, and reporting.
• Familiarity with Excel/Google Sheets, PowerPoint/Google Slides, and project management tools preferred.
• Experience with platforms like Monday.com and Microsoft 365 tools is beneficial.
• Excellent written and verbal communication skills.
• Ability to juggle competing priorities in a fast-paced retail environment.
• Collaborative with strong interpersonal skills for cross-functional teamwork.
• Exposure to agency or creative team environments is a plus.
• Familiarity with Google Ads, Meta Ads Manager, Google Analytics, ecommerce platforms, or reporting tools is advantageous.

Additional Responsibilities & Traits

• Develop and manage creative briefs aligning with brand and campaign objectives across departments.
• Serve as liaison coordinating communication and deliverables between agency partners and internal teams.
• Compile and distribute creative performance reports with campaign insights and key learnings.
• Provide strategic recommendations and performance analysis to support media strategy.
• Assist with ad hoc marketing, creative, and operational projects as required.
• Enhance workflow efficiencies to ensure prompt delivery of creative assets across channels.
• Highly organized, process-driven, and analytical with a curiosity for performance marketing and ecommerce.
• Capable of balancing strategic thinking with meticulous execution.
• Self-motivated with initiative to identify and address gaps and opportunities proactively.
• Positive, adaptable team player focused on collaboration.

Indicators of Success

• Campaign assets are delivered precisely and punctually.
• Marketing calendars and trackers are consistently current and organized.
• Reporting is accurate, timely, and insightful to inform decisions.
• Cross-functional teams maintain alignment on priorities and deadlines.
• Marketing operations function more efficiently through improved coordination and communication.

Equal Opportunity Statement

The employer is committed to providing equal employment opportunities without discrimination based on race, ethnicity, disability, religion, gender, age, veteran status, or any other legally protected status.

Company Values

All employees must understand and embody core company values centered on hard work, dependability, honesty, and trust. Job responsibilities may be updated or modified at the company's discretion without prior notice.